Customer Reviews

The Unabashed Self-Promoter's Guide: What Every Man, Woman, Child and Organization in America Needs to Know About Getting Ahead by Exploiting the Me

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Any small businessman who doesn't have this this reference on his shelf isn't interested in selling products. Dr. Lant points the way to develop an effective program for promoting your business which is focused, effective and inexpensive. He shows you the indices for getting attention and then capitalising on that attention.

Dr. Lant writes in plain English and lays out his points in a very easy to follow fashion. His common sense approach is organized in such a way the small business person can literally "fill in the blanks" and produce a first class publicity campaign.

This book is a "must have" for any small business who wants more business!

While I liked this book better than the other Lant books I tried, I found that so much of Lant's information can be found for free on most good web sites. His books are big, but can be condensed into 1/2 the number of pages. Another thing about Lant's work is that unless you like pomposity, you may be turned off.

First off, I know the author. Met and interviewed him often in Boston radio. But when he wrote this first book, it coincided with me leaving a major media corporation and launching my own business. I couldn't have done so without Jeffrey's sage counsel. This book should be must reading for any would-be entrepreneur as it lays out, step by step, how to build your firm and market yourself effectively to a network of clients and colleagues. Kudo's to Dr. Lant for taking me from $0 to a half-million a year as a sole practioner.

Jeffrey Lant is an amazing guy "who answers his own phone" in
Cambridge, MA. He is the most generous teacher of business
basics and advanced techniques that I know of...for any price.
The complete novice/layman can learn to be their own publicist,
and marketer most successfully with his books. He has written
a number of excellent business manuals. Its worth searching
his site to learn more about him and what he teaches.
He has helped my business succeed!

Dr. Lant is a marketing genius! Worth every penny! This book is a MUST read if you plan on marketing on-line or off-line! Every serious marketer must add this to his arsenal!