The Unauthorized Guide To Doing Business the Alan Sugar Way: 10 Secrets of the Boardroom's Toughest Interviewer [Paperback]

Emma Murray (Author)

Book Description

Publication Date: May 4, 2010 | Series: Unauthorized Guide to Doing Business The...

Alan Sugar is a business legend. When it comes to business, Sugar is both feared and fearless. Shrewd businessman, inspirational figure and sweet-talking star of The Apprentice, this man knows how to strike a deal.

The Unauthorized Guide to Doing Business the Alan Sugar Way draws out the universal lessons from Alan Sugar's remarkable success and identifies 10 strategies that can be applied to any business or career:

1. Don't push or shove
2. Start a revolution
3. Know your customer
4. Stay true to your values
5. Learn from your mistakes
6. Drive a hard bargain
7. Invest in the right people
8. Lead from the front
9. Win as a team
10. Hire in haste, repent at leisure

Want to be the best? The secrets of phenomenal success are in your hands.

Check out the other Unauthorized Guides in this series: Richard Branson; Duncan Bannatyne; Jamie Oliver; Bill Gates; and Philip Green.

Editorial Reviews

About the Author

Emma Murray is a freelance writer and ghostwriter specialising in Business, Psychology, History and Memoir. As a fully qualified editor and proofreader, she also works as a tutor for the training company, Editorial Training (www.edittrain.co.uk), teaching writing skills, editing, and proofreading to staff in publishing houses, organisations, and corporations. She also give talks to students and graduates about how to make a career out of freelancing.

Product Details

• Paperback: 204 pages
• Publisher: Capstone; 1 edition (May 4, 2010)
• Language: English
• ISBN-10: 1907312447
• ISBN-13: 978-1907312441
• Product Dimensions: 8.4 x 5.3 x 0.6 inches
• Shipping Weight: 10.6 ounces (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #3,168,807 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

5.0 out of 5 stars Learn about the "Real" Alan Sugar, October 9, 2010

By 

F. Poli "Fabrizio Poli" (Chorley,Lancashire, UK) - See all my reviews
(REAL NAME)   

This review is from: The Unauthorized Guide To Doing Business the Alan Sugar Way: 10 Secrets of the Boardroom's Toughest Interviewer (Paperback)

Alan Sugar is a really great guy. In The UK Apprentice he comes across as a bit of a tough guy but in reality he is a very nice guy. I really enjoyed finding out he has a nice family and has been married once to the same woman for a long time. Alan Sugar looks after his people and puts his family before his business.

A great role model to follow.

The book is written very well and is a quick read, offering insight into how Lord Sugar does business and lives his life.