The Unbreakable Rules of Marketing [Paperback]

Cathey Armillas (Author), Jeff Berry (Author)

Book Description

Publication Date: June 1, 2012

Get people to love you.
The Unbreakable Rules of Marketing are the rules that govern how to get people to love you, your company, your products, your ideas, your cause, or your dog.

After you read this book, you'll be far more conscious of how you're marketing all the time, and how you can be much better at it. Whether you're trying to get someone to buy your product, vote for you, go out with you, marry you, hire you, or get your kids to clean up their room, you're marketing. This book is about the principles of marketing that have always been with us, but that most people aren't even aware of.

Editorial Reviews

From the Author

We didn't make these rules up.
Not any more than Newton "made up" the law of gravity. We discovered them. They're just there. You can't escape them. They affect everything you do, whether it's running a business or just trying to get through your life. You can pretend they don't exist, but you'll end up in the same place if you just pretended gravity didn't exist.

From the Back Cover

All marketing is about getting people to love you.
That's what it comes down to, isn't it? Love. This book is about the 9 ½ rules that govern how to get that love―for you, your company, your products, your ideas, your cause, your religion, or your dog. No matter what you're trying to market, you have to obey these rules. They're unbreakable.

See all Editorial Reviews

Product Details

• Paperback: 274 pages
• Publisher: Chili Bomb Press (June 1, 2012)
• Language: English
• ISBN-10: 0985005408
• ISBN-13: 978-0985005405
• Product Dimensions: 8.5 x 5.5 x 0.6 inches
• Shipping Weight: 9.6 ounces (View shipping rates and policies)
• Average Customer Review: 4.9 out of 5 stars  See all reviews (33 customer reviews)
• Amazon Best Sellers Rank: #943,138 in Books (See Top 100 in Books)

Most Helpful Customer Reviews

12 of 12 people found the following review helpful

5.0 out of 5 stars The Unbreakable Rules of Marketing May 18, 2012

By Bill Harper, The Silent Partners

Format:Paperback|Amazon Verified Purchase

This may be the book that inspires a new generation of marketers. Sure, you'll learn invaluable lessons about growing your business, but you'll also learn something about yourself. And you'll probably be saying, "I want to be like these guys." That's because the authors are successful, passionate, and best of all, downright funny. If the business world is a little too dreary and serious for your taste these days, this is the book for you. It'll get those creative juices flowing again.

11 of 11 people found the following review helpful

5.0 out of 5 stars Conscious and relational living June 25, 2012

By Victoria Thoreson

Format:Paperback

Oh, my goodness, can you write or can you write. I got into the first 70 pages yesterday and was impressed out of my mind. You have terrific writing skills, fabulous metaphors, great examples. What a book. It read like a novel. Did not imagine that the topic of marketing could ever be that interesting. your psychological references are terrific. It will be on my list of books to feed clients. Not only would I recommend it for anyone concerned about doing business better, but I think it is about conscious and relational living.

11 of 11 people found the following review helpful

5.0 out of 5 stars Everything is marketing! June 18, 2012

By Paddy

Format:Paperback|Amazon Verified Purchase

I suggest this book is even more important for those of us who do not work in marketing. A fascinating and humorous revelation about how marketing permeates every human (and non-human) interaction. Understanding the 9 ˝ rules can help us get people to love us more - family, friends, lovers, employers, prospective employers, customers...understand and tweak our personal and company brands, and thereby give us much more control of our own destinies. This is extremely relevant to young people and more engaging for them because it is "hip" and funny, and the examples used to illustrate the rules come from some of their favorite (and despised) brands and relate to their lives.