Volume Focuses On Crucial Issues Of Honesty And Transparency
Offering a cornucopia of sage and provocative advice, useful exercises, and introspective self-examinations, a new book, Uncapped: A Critically Important Workbook for Officers of Public Companies (New Voices Press, 160 pages, $29.95) intends to help officers of public companies large or small better position their businesses in good times and bad. Each chapter of the book includes specific questions that every CEO should answer, worksheets, and a summary of lessons learned.
Written in a no-nonsense, conversational voice, Dian Griesel s third corporate communications book, Uncapped, provides a roadmap for how publicly traded companies can hurdle obstacles, transcend limitations, and free themselves from self-imposed limits. What does it take for small public companies to thrive, let alone survive, in today s financial climate? After more than a decade on the front lines, Griesel founder and CEO of the Investor Relations Group, a full-service IR and PR corporate communications firm that serves smaller public companies believes she knows.
The feedback we ve been getting so far has been wonderful, says Griesel. And to make the prescription for success easier to swallow, the book adds some humor with charming captioned cartoon illustrations, worthy of The New Yorker, that are the work of Griesel s talented eight-year-old daughter Chamonix Hunter McAdam. Readers always begin by complimenting the cartoons. Since there s some tough love in this book, a spoonful of sugar goes a long way!
The inspiration behind this book comes from watching even the most talented CEOs, CFOs, and COOs make familiar mistakes and falter, even when they had good science or great products behind them, she adds. At a time when smaller companies are desperate for funding, Griesel believes there are still plenty of willing investors who will take a position in a smaller growth company if they have confidence in the leader s integrity, and if they believe the company can deliver, whether immediately or eventually, on its promises.
