Customer Reviews

Uncapped: A Critically Important Workbook for Officers of Public Companies

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For transparency, I edited Uncapped. In that role, I played a small part in the creation of this remarkable book that Dian Griesel wrote. I have known Dian for 25 years, and count myself most fortunate to be close to a woman of such remarkable beauty, inside and out. Her generosity of spirit and dedication to helping not just her many CEO clients who lead small public companies, but to also helping any and all heads of companies and entrepreneurs who she knows, from long experience on the frontlines, she can coach to do better in 1) how they run their businesses and 2) how they tell their stories to their constituents. Those constituents include the CEOs, CFOs , COOs or VPs of a company; members of the financial community (institutional and individual investors, analysts, and others; the broad world of print and broadcast media, and the world at large. the book bring all these elements together in the most interesting way...it's the kind of book that offers sage advice, smart strategies, and surprises on every page.

Dian has a rare gift: she can pore through company documents, news releases, 10Ks and 8Qs, annual reports and much more, and "see the bones." Like Santa, she knows who's been naughty and who's been nice, and on a soul level she can see the very DNA of the company: what the mission and intention behind it is, and what others need to know to make them want to cover the company's story, whether by investing or by providing print or broadcast media exposure.

I could go on indefinitely, because I LOVE how this book turned out. It is a true labor of love. But I am sure you have other things to do today, so, suffice to say, I believe this book is a must for any company head or key player who wonders why his or her company is not getting the attention he/she believes they deserve. Read the book, do the exercises, enjoy the wonderful illustrations, take each chapter's summary "Lessons Learned" to heart, and you may be shocked to see what a positive different it will make.

Judy Katz
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