Customer Reviews

Uncommon Marketing Techniques: Thousands of Tips, Trick and Techniques in Low Cost Marketing Methods

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This is a concentrated book on direct marketing for businesses -- particularly the use of multi-sequence letter campaigns and PR releases. It is very appropriate for start ups -- as the costs of his techniques are relatively low.

The author is a practical businessman. And he's got great testimonials from readers. The one from E. Joseph Cossman follows: "Today I have over one-thousand business books in my library and if I had to get rid of every one, the only one I would save would be Jeffrey's book, "UNcommon Marketing Techniques."

Again, it's a practical book with low cost techniques for the budding entrepreneur. They also can be used by any business. I particularly liked his coverage of multi-step marketing and his coverage of what to do first on writing any sales letter or ad (hint: something powerful about objectives).

I also have his other book "How to Market a Product for under $500" and recommend it without hesitation. The author appears to be a low-cost, high results guy.

John D.

Jeffrey Dobkin is an expert on marketing. That's not an opinion; it's a fact. Experts do; Dobkin does. Experts are recognized in trade publications; Dobkin is written up frequently.

The articles that this man has written for publications throughout the years could probably fill a small home. Suffice it to say that there are quite a few angry forests out there that have seen many a fallen tree be used to make the paper used to print the brilliance of Jeffrey Dobkin's marketing techniques.

This book is small but concise; easy to read but informative; inexpensive but preciously valuable.

I would have to go on to long to tell you all of the good that you will find in here, so instead I'll just tell you two things that you won't find in here: no cooking recipes and no tips on how to change your oil. Aside from those two things, Mr. Dobkin gives you everything you need to know to market your product or services effectively.

I couldn't reccomend this book higher.

I just finished reading this book, and I wholehartedly recomend it.

Step by step instructions on how to write your Press Release to be chosen by editors, information on where to send your Press Releases, a series of letters you can use to introduce your business to prospective clients, and more.

Worth every penny. (...)

This book is loaded with bite-sized bits of winning wisdom that have delivered proven direct marketing results. Loaded with short articles and real life examples, this book is a short course in solid direct marketing fundamentals.

My favorite lines of the book come when Dobkin explains the difference between sales and advertising and then defines marketing and juxtaposes it to sales. "Advertising is knowing what to say. Marketing is knowing where to say it." Then on marketing he explains, "Marketing is selling to a defined audience. When you sell to anyone, that's sales. When you narrow your list of prospects, that's marketing." What a great, succinct way to think about the marketing communications mix.

This book is packed with solid information that is immediately actionable and easily measurable so you know exactly what is working for you and what is not. I recommend this book highly as an introduction to or refresher on direct marketing.

~~Review by the author of the e-book, "How to Build and Manage Your Brand (in sickness and in health)."