Customer Reviews

Uncommon Sense: Out of the Box Thinking for An In the Box World

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As I rule I do not care for essay collections but I found this book to be completely worthwhile. Starting with a snapshot of his own educational issues, Cochrane opened my eyes to new possibilities in learning, and how to share ideas with others. Subsequent articles on topics that I was familiar with became fresh ideas and I found that I was not only able to follow (prehaps for the first time) but actually appreciate the various nuances on topics that I normally would not consider. The book uses both text and visuals to make clear some of the technical points and helps tie together issues ranging from learning to technology and all with a brilliant focus on business management.

This series of essays from global thought leader Peter Cochrane is required reading for business technologists. Cochrane addresses the issues we think about-and don't think about-in ways that offer new insights into everyday challenges. His observations on giving presentations in "Salesmanship" will make people think twice about getting up in front of a room. These essays, which cover everything from security to online shopping to management to mobility (and beyond), are infused with creativity. Cochrane's ability to see around corners, and to look at the world just a bit differently in ways that ultimately make sense, will re-invigorate thinking and leave us better prepared for the next challenge.

I'm not sure how Cochrane can contain such a diversity of thought within a single mind but I'm very thankful that he can. The broad sweep of these essays has truly opened my eyes to the inexorable and interwoven position of technology in all aspects of our lives. Technology is not "out there" it's "in here". I feel more awake, better educated and perhaps a little afraid. Read this book to kick-start your brain, evolve your own "uncommon sense" and get involved in the dialogue. Cochrane is expert at illuminating our shadowy future. The issues addressed are some of the most important of our times. I highly recommend this book if you want to know what technology "means".

This book was an extremely interesting read. It gives you lots to think about in our computer-centric world. Cochrane may come off as a little odd at first, but the more you read the more interesting points he brings up. It gives the reader a perspective that you wouldn't get from the more mainstream tech editorials. Definitely worth the read.