A user-friendly and thought-provoking book that will be valuable to journalists, bloggers, and others who care about American electionsELAn important contribution that deserves a wide audience."--Political Science Quarterly
"This provocative book explains why a lot of what you--and most Americans--think they know about voters, elections, and campaigns is wrong. It is a thoughtful, straightforward volume by some of the most interesting minds in political science today. If you want to understand U.S. politics in the 21st century, read this book now."--Karl Rove
makes a significant contribution to our understanding of elections and performs a major public service, challenging the myths and false assumptions embedded in contemporary media analyses and in public discussion of campaigns."--Thomas B. Edsall, Political Editor, The Huffington Post
; and Joseph Pulitzer II and Edith Pulitzer Moore Professor, Columbia University
"Kaufmann, Petrocik, and Shaw take on--successfully--a very difficult project: to show that systematic, quantitative analysis about voting behavior can yield genuine insight, more so than observation, anecdote, and gut feeling. I hope they repeat this for more topics, because their message is not only interesting but insightful."--John Aldrich, Pfizer-Pratt University Professor of Political Science, Duke University
"Campaigners will find this book even better than garlic for repulsing media vampires trying to fob off unsubstantiated urban legends on the public. The authors have done an enlightening job of demonstrating that conventional wisdom is an oxymoron."--Sam Popkin, Professor of Politics, University of California at San Diego
About the Author
Karen M. Kaufmann is an Associate Professor of Government and Politics at the University of Maryland. She is well-known for her research on the gender gap in political behavior and has published various articles on presidential primaries and political campaign strategies. She is the author of The Urban Voter (2004), and is widely recognized for her research regarding racial and ethnic politics. She has appeared on C.N.N.'s Inside Politics.John R. Petrocik is Professor and Chair of Political Science at the University of Missouri. He has authored or coauthored books and research articles on mass attitudes and behavior, political parties, and elections and campaigns. One of the books, The Changing American Voter (Harvard University Press 1976, Revised 1979) received the Woodrow Wilson award in 1977 from the American Political Science Association for the best book on American politics in that year.Daron R. Shaw is Associate Professor of Political Science at the University of Texas-Austin. In 2006, he published The Race to 270 (University of Chicago Press) which analyzes the effects of T.V. advertising and candidate visits on the 2000 and 2004 presidential elections. He served as a strategist in the 2000 and 2004 presidential election campaigns and is on the Fox News national decision team.