Trade in your item
Get a $12.52
Gift Card.
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 5 images

Uncorporate Identity Paperback


Amazon Price New from Used from Collectible from
Paperback
"Please retry"
$197.86

Customers Who Bought This Item Also Bought

NO_CONTENT_IN_FEATURE

Shop the New Digital Design Bookstore
Check out the Digital Design Bookstore, a new hub for photographers, art directors, illustrators, web developers, and other creative individuals to find highly rated and highly relevant career resources. Shop books on web development and graphic design, or check out blog posts by authors and thought-leaders in the design industry. Shop now

Product Details

  • Paperback: 608 pages
  • Publisher: LARS MULLER; 1 edition (January 1, 2010)
  • Language: English
  • ISBN-10: 3037781696
  • ISBN-13: 978-3037781692
  • Product Dimensions: 9.5 x 6.8 x 1.3 inches
  • Shipping Weight: 2.7 pounds
  • Average Customer Review: 3.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #866,074 in Books (See Top 100 in Books)

Editorial Reviews

Review

An eye-opening and provocative book. --Icon

Uncorporate Identity questions the purpose and value of design in a neurotic and treacherous era of geopolitical instability. --Alice Rawsthorn, International Herald Tribune

A sustained and multivalent investigation into the relationship between design and power, often using visual and design tactics themselves as the form of interrogation. (...) In an appropriately inside-out manner, Metahaven echo Wally Olins definition of corporate identity 'strategy made visible' but with an entirely opposite intent. --Sam Jacob, Mute --Sam Jacob, Mute

Uncorporate Identity questions the purpose and value of design in a neurotic and treacherous era of geopolitical instability. --Alice Rawsthorn, International Herald Tribune

A sustained and multivalent investigation into the relationship between design and power, often
using visual and design tactics themselves as the form of interrogation. (...) In an appropriately inside-out manner, Metahaven echo Wally Olins definition of corporate identity 'strategy made visible' but with an entirely opposite intent. --Sam Jacob, Mute

About the Author

Daniel van der Velden and Vinca Kruk are designers and writers. They co-founded Metahaven, a design studio and visual think tank on the cutting blade between politics and aesthetics.

Customer Reviews

3.0 out of 5 stars
5 star
1
4 star
0
3 star
0
2 star
0
1 star
1
See both customer reviews
Share your thoughts with other customers

Most Helpful Customer Reviews

Format: Paperback
If you have an iota of awareness about the type of work Metahaven produces then what 'Floobergoober' outlines in his review won't be at all shocking to you. Their work certainly has a sort of "ćsthetic" that can be offputting if you're rooted in a completely closed minded corporate arts world. Read the book for its' content 'Floobergoober', you may actually think.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
2 of 10 people found the following review helpful By FlooberGoober on January 6, 2014
Format: Paperback
I bought this book as I am a branding and identity designer and I am interested in expanding my influences--especially design for social good. I purchased this book after reading about it on DesignObserver and other sources. But once I got the book my impression of it is: it is a very bizarre book.

The typography is okay, the printing and binding is good (in line with Lars Muller's usual high quality and beautiful productions) but the design is shockingly awful: there are weird effects that you shouldn't use if you want to communicate trustworthiness and confidence such as amateur effects like drop shadows, hyperactive gradients and also seems to be on trend with this 'exposed content style' -- I would go so far to say it looks like very bad 90s Flash websites with all these superfluous elements that generate a feeling of schizophrenia and anxiety almost. I read the texts but they don't really offer any practical advice or useful analysis about branding and corporate identity useful to a branding designer -- for example how to deal with the internet and social media, what good form and harmony in application is and so on.

To be honest, I didn't really understand a lot of it and I am experienced in branding and corporate identity -- it really didn't meet my expectations. I wouldn't recommend this product to anyone serious about branding or corporate design. Maybe some intellectual-wannabe academic types that have nothing to do with the real world I guess (sorry!).

For real books about branding I highly recommend:
...Read more ›
1 Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Product Images from Customers

Search
ARRAY(0xa15294b0)

What Other Items Do Customers Buy After Viewing This Item?