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Uncorporate Identity Paperback – January 1, 2010

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Editorial Reviews

Review

An eye-opening and provocative book. --Icon

Uncorporate Identity questions the purpose and value of design in a neurotic and treacherous era of geopolitical instability. --Alice Rawsthorn, International Herald Tribune

A sustained and multivalent investigation into the relationship between design and power, often using visual and design tactics themselves as the form of interrogation. (...) In an appropriately inside-out manner, Metahaven echo Wally Olins definition of corporate identity 'strategy made visible' but with an entirely opposite intent. --Sam Jacob, Mute --Sam Jacob, Mute

Uncorporate Identity questions the purpose and value of design in a neurotic and treacherous era of geopolitical instability. --Alice Rawsthorn, International Herald Tribune

A sustained and multivalent investigation into the relationship between design and power, often
using visual and design tactics themselves as the form of interrogation. (...) In an appropriately inside-out manner, Metahaven echo Wally Olins definition of corporate identity 'strategy made visible' but with an entirely opposite intent. --Sam Jacob, Mute

About the Author

Daniel van der Velden and Vinca Kruk are designers and writers. They co-founded Metahaven, a design studio and visual think tank on the cutting blade between politics and aesthetics.

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Product Details

  • Paperback: 608 pages
  • Publisher: LARS MULLER; 1 edition (January 1, 2010)
  • Language: English
  • ISBN-10: 3037781696
  • ISBN-13: 978-3037781692
  • Product Dimensions: 9.5 x 6.8 x 1.3 inches
  • Shipping Weight: 2.7 pounds
  • Average Customer Review: 3.0 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #1,381,423 in Books (See Top 100 in Books)

Customer Reviews

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Most Helpful Customer Reviews

6 of 8 people found the following review helpful By Jessy Smith on January 8, 2014
Format: Paperback
I gather the user that reviewed this book before me ( "Floobergoober" ) is either entirely unfamiliar with Metahaven's work or is a troll. If you have any sort of background on the content that Metahaven produces, "Uncorporate Identity," will come as no surprise. Certainly worth reading.
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By cfu on August 30, 2015
Format: Paperback
I hate designers always fuss around
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0 of 1 people found the following review helpful By Anonymous on April 19, 2015
Format: Paperback Verified Purchase
a real classic from a studio that pioneered speculative graphic design. it's a hybrid and difficult book, but its obsessions around visual identity and the state have not lost relevance five years after its release.
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5 of 29 people found the following review helpful By Big_Fisted_BB on January 6, 2014
Format: Paperback
I bought this book as I am a branding and identity designer and I am interested in expanding my influences--especially design for social good. I purchased this book after reading about it on DesignObserver and other sources. But once I got the book my impression of it is: it is a very bizarre book.

The typography is okay, the printing and binding is good (in line with Lars Muller's usual high quality and beautiful productions) but the design is shockingly awful: there are weird effects that you shouldn't use if you want to communicate trustworthiness and confidence such as amateur effects like drop shadows, hyperactive gradients and also seems to be on trend with this 'exposed content style' -- I would go so far to say it looks like very bad 90s Flash websites with all these superfluous elements that generate a feeling of schizophrenia and anxiety almost. I read the texts but they don't really offer any practical advice or useful analysis about branding and corporate identity useful to a branding designer -- for example how to deal with the internet and social media, what good form and harmony in application is and so on.

To be honest, I didn't really understand a lot of it and I am experienced in branding and corporate identity -- it really didn't meet my expectations. I wouldn't recommend this product to anyone serious about branding or corporate design. Maybe some intellectual-wannabe academic types that have nothing to do with the real world I guess (sorry!).

For real books about branding I highly recommend:
...Read more ›
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