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Under the Radar: How Red Hat Changed the Software Business--and Took Microsoft by Surprise
 
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Under the Radar: How Red Hat Changed the Software Business--and Took Microsoft by Surprise [Hardcover]

Robert Young (Author), Wendy Goldman Rohm (Author), Inc. Red Hat (Author)
3.4 out of 5 stars  See all reviews (9 customer reviews)


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Editorial Reviews

Amazon.com Review

Can a free computer operating system end Microsoft's monopoly and shape the direction of the software industry for the next 10 to 15 years? It may sound strange, but it is definitely possible, according to Robert Young, chief executive of Red Hat, Inc. In Under the Radar, Young and Wendy Goldman Rohm chronicle the dramatic rise of the open-source movement and the emergence of Linux, an operating system that can be downloaded, modified, and redistributed--all for free.

Young, whose company packages and sells Linux software and services, and Goldman Rohm, a technology journalist and author of The Microsoft File, provide a unique glimpse at a bevy of colorful computer cowboys who helped shape Linux: Richard Stallman, the "mad prophet" of the open-source movement; Linus Torvalds, the self-effacing Linux creator ("I am your god") swamped with 200 e-mails a day suggesting code revisions to his creation; and Eric Raymond, a Linux programmer and author of The New Hacker's Dictionary. The book includes rollicking anecdotes about how Young persuaded giants such as Intel and Dell Computer to invest in Red Hat and the "bizarre notion" that his company could topple Microsoft, or at least provide a strong alternative. He writes, "If you move into an industry playing by existing rules, you'll just become another player. You won't revolutionize that industry unless you change the paradigm." Well-written and entertaining, Under the Radar is for anyone who has come under the spell of the open-source movement, as well as those who wonder where the software industry might be headed. --Dan Ring

Review

"Passion is the fuel that has driven the development of the Linux Operating System. Bob Young and Wendy Goldman Rohm have captured that amazing energy and channeled it into an absolutely incredible book . . ." -- Adam Goodman, publisher, Linux Magazine

"This thrilling tale cuts through the anti-Microsoft hype to show that the great promise of Linux has little to do with ideology and everything to do with good business sense. Wendy Goldman Rohm and Bob Young offer a fast-paced account of how a little company from the woods of North Carolina came to pose a formidable threat to the Redmond giant-and a challenge to the software industry as a whole." -- Blaise Zerega, Red Herring

"Under the Radar is an adventure story born of the Internet. Bob Young and Wendy Goldman Rohm give a startling view of how one company is trying to break through to become a dominant industry force. It's a must read and a guide for those competing against Internet Goliaths." -- Mark Cuban, chairman, Broadcast.com

Product Details

  • Hardcover: 250 pages
  • Publisher: Coriolis Group; 1ST edition (September 20, 1999)
  • Language: English
  • ISBN-10: 1576105067
  • ISBN-13: 978-1576105061
  • Product Dimensions: 9.1 x 6.2 x 1.1 inches
  • Shipping Weight: 1.1 pounds
  • Average Customer Review: 3.4 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Best Sellers Rank: #2,268,711 in Books (See Top 100 in Books)

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6 of 6 people found the following review helpful:
4.0 out of 5 stars Insights into Linux's Appeal for Computer Industry Leaders, October 30, 2000
By 
Donald Mitchell "Jesus Loves You!" (Thanks for Providing My Reviews over 109,000 Helpful Votes Globally) - See all my reviews
(VINE VOICE)    (HALL OF FAME REVIEWER)    (TOP 100 REVIEWER)   
This review is from: Under the Radar: How Red Hat Changed the Software Business--and Took Microsoft by Surprise (Hardcover)
This is the story of Red Hat through its public offering in 1999. Red Hat is the largest provider of fee-based Linux products and services in the world. The book emphasizes the economic model advantages of creating a company based on providing open source software to established companies.

Linux is an operating system for computers that offers many advantages for users by typically being faster, more reliable, less expensive, and easier to improve. It is an open source program, which means that you get all of the software (including the source code) for free and you are licensed to make any changes you want to it for your own use and to share or resell. Unlike other operating systems, this one was developed by the volunteer work by thousands of contributors around the world. Their motivation came from the desire to have a better computer environment to work in, to be able to do their own work better, an altruistic desire to help others, and for personal recognition. Through Red Hat and other Linux providers, Linux is becoming the major alternative operating system to Windows in personal computers.

Think of Linux as being somewhat like creating the world's largest free electronic library for accessing information, by having people with the copyrights on all of the most valuable information share it for free on-line with volunteer librarians to put it all into shape and to create the Web site.

I strongly urge you to read Eric Raymond's excellent book, The Cathedral and the Bazaar, before reading this book. Although the open source software movement is accurately summarized in Under the Radar, you will not fully understand its development and potential power without more background. With that background, this book deserves four stars. Without that background, this is a three star book.

If you are like me, what interests you about Linux is whether it will spread beyond advanced users in scientific laboratories. The first sign that that could happen was when ISPs (Internet Service Providers) began favoring Linux for their servers.

In Under the Radar, you will learn a great deal about the reactions at Microsoft, Intel, Netscape, Dell, and other major computer industry companies to the news of Linux's success in these environments. To me, this information confirmed that Linux's best days are ahead of it, as Microsoft's are behind it. While most people are focusing on the Department of Justice's case against Microsoft, the real action is in the development of Linux-based competition for Microsoft. That is where the break-up of the Microsoft monopoly will come from. Now that you can get personal computers with Linux preloaded from Dell and others (and a Windows clone of Linux is just down the road), the monopoly is doomed. That will be good for us all.

What will even be better for us is if Linus Torvald's vision of eliminating all software patents occurs. Then open source will become the standard for software rather than the exception.

I also learned a lot about how Red Hat will be important in taking Linux into the corporate market by making people feel comfortable with its reliability and predictability. I wish the book had spent more time in discussing how current and potential customers evaluate Red Hat's version of Linux. That would have made this a five star book, assuming you already had the open source software background to understand how the development process works.

Where else is secrecy delaying human progress? (I call this the trade secret stall.) Could it be that this will be the case with patents on genes? How can the equivalent of open source development of gene therapies be pursued to accelerate healthy progress?

Open your mind to the full potential for cooperation!

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6 of 6 people found the following review helpful:
1.0 out of 5 stars Good story, bad writing, January 3, 2000
By 
T. R. Giovannelli (Charlotte, NC United States) - See all my reviews
(REAL NAME)   
This review is from: Under the Radar: How Red Hat Changed the Software Business--and Took Microsoft by Surprise (Hardcover)
A fascinating story that succeeds somehow despite the terrible writing. It as if the authors simply assembled at random the chapters and, in many cases, whole paragraphs within any given chapter. There is no discernable flow or organization to the tale -- chronoglogical or otherwise -- and it is difficult to follow the events being described. As acknolwedged in one of the introductions, it appears that the book was all too hastily thrown together in the face of a looming deadline. Still, the story is worth reading for software engineers, entrepreneurs and others involved in the VC industry.
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5 of 6 people found the following review helpful:
5.0 out of 5 stars An incredibly modest author considering Linux' potential, November 25, 1999
By A Customer
This review is from: Under the Radar: How Red Hat Changed the Software Business--and Took Microsoft by Surprise (Hardcover)
The importance of the topic in this book is highly underestimated. Anybody considering themselves a "personal computer novice" might want to read this book. (and perhaps even those that feel they are "experts.")

For some of us who were "plain old average Joe's being forced to learn computers" and still programming on computers using fortran "card readers" in college in the early 1980's, and then used the Unix based system in the "real business world" in the mid 80's, only to be shocked and perplexed with everyone's fascination with this software called "Windows" (which this reader found to be incredibly unreliable and complicated to use in comparison to Unix based systems) in the late 80's, this book is a complete breath of fresh air !

If you are the typical user of a PC desktop at home, and are even only ocasionally frustrated at the unreliable nature of a Windows based PC and the super-slow connection to the internet, I would highly recommend this book. Even though your PC might not see this type of system directly, I humbly believe it will dramatically improve the overall performance of anyone using and depending on the internet.

It is very readable, and easy to understand at least in concept (I say that because I haven't even utilized Unix based computers since 1983 and am definitely not a programmer or computer "geek") I do recall with great clarity the "good ole days" during a 3 year period as a college student trying to pay his way through school, that this type of system NEVER crashed !

A very sincere Thank You to all of the computer programmers who unselfishly committed their time and energy to developing the "free" software.

PS. For all of its misgivings, this reader wants to note that MS Windows of any version has done quite a bit of good for the people who have benefited from the personal computer over the past 15 years or so, and probably will for the foreseeable future...So thank you also MS. (and Bill even if you have more money than You know Who)

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