"Under the Radar: Talking to Today's Cynical Consumer is a valuable and important new tools for the advertisingindustry from two pros at one of the hottest shops in town. Jonathan Bond and Richard Kirshenbaum offer valuableinsights and creative solutions on how to break through the clutter to make sure the consumer gets the message."--O. Burtch Drake, President and CEOAmerican Association for Advertising Agencies
"This book is the next best thing to actually working with Bond and Kirshenbaum. They are good! They know whento listen and when to argue with a client. They're not just smart and creative, they are serious strategic thinkers."--Roger Ailes, Chairman and CEO Fox News
"Any book that helps a company deal with our overcommunicated world is worth reading. Under the Radar is definitely one of those books."--Jack Trout, Trout and Partners Ltd.,Author of The New Positioning: The latest on the World's #1 Business Strategy
"If you want to understand how ad executives create smart, innovative advertising, Richard and Jon's book is a must read." --Valerie SalembierPublisher, Esquire magazine
"Kirshenbaum and Bond's genius is their capacity to cut through informational clutter and reach the grass roots. In the war to save New York'sdrinking water, Kirshenbaum and Bond showed us how to speak truth to power-and be heard!"--Robert F. Kennedy, Jr.
From the Publisher
In Under the Radar, the authors chronicle their meteoric rise from a one-room, two-man Lower East Side stringer operation to Kirshenbaum Bond & Partners, one of today's hottest agencies. They share the lessons they learned along the way and describe the evolution of their unique "under-the-radar" approach to grabbing and holding the attention of today's "been there, done that" consumers. It offers advertising and marketing professionals a deeply probing and instructive look at the nature of advertising and marketing in an age of information overload.