| Core text in attitude courses. Explains "theory and reasoned action" model and then applies the model to various cases. |
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Core text in attitude courses. Explains "theory and reasoned action" model and then applies the model to various cases.
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3 of 4 people found the following review helpful:
5.0 out of 5 stars
A classical,
This review is from: Understanding Attitudes and Predicting Social Behavior (Paperback)
Even if you do not agree with the ideas of Fishbein and Ajzen, you must read this book. It explain in a comprehensive way how the theory of reasonable action works and provide a lot of examples of one of the most cited models in social psychology.
4.0 out of 5 stars
A straight forward information with a lot of empirical studies.,
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This review is from: Understanding Attitudes and Predicting Social Behavior (Paperback)
This book is very informative about attitude, intention and behavioral change.This book also included vary empirical studies related to the topic and easily to understand.
4 of 8 people found the following review helpful:
5.0 out of 5 stars
A Classic,
By A Customer
This review is from: Understanding Attitudes and Predicting Social Behavior (Paperback)
Understanding Attitudes and Predicting Social Behavior is a classic in social psychology. Though a little dated, much of what it has to share with reader is still very relevant today. I refer to the general model often in conducting primary research. A must have for anyone's library.
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