3 of 3 people found the following review helpful
on December 10, 2012
This book got 20 chapters and covers six parts: business trends, business ownership, business management, management of human resources, marketing, and managing financial resources. It was used as a college textbook. The materials are fresh and relevant. Students enjoy this book very much.
I will recommend this book to everyone that is interested in learning and starting a business from the ground up.