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Understanding Business, Global Edition Paperback – 2013


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Product Details

  • Paperback: 577 pages
  • Publisher: McGraw Hill Higher Education; Tenth edition (2013)
  • Language: English
  • ISBN-10: 1259073289
  • ISBN-13: 978-1259073281
  • Product Dimensions: 8.6 x 1.1 x 10.9 inches
  • Shipping Weight: 3.6 pounds
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (115 customer reviews)
  • Amazon Best Sellers Rank: #323,056 in Books (See Top 100 in Books)

Customer Reviews

The book I rent is almost new!
Jialin Liu
This book was very easy for me to read and understand, especially considering I've never thought about "business" before deciding to take this class.
Hallie Lang-Kells
Great book very informative and of course a required study for a business degree.
Paul

Most Helpful Customer Reviews

17 of 22 people found the following review helpful By End User on February 24, 2013
Format: Hardcover
The book is okay and not the best at all. It is the beginner's guide to starting and understanding businesses. However, do take the chapters with a grain of salt.The authors did not seem to have the right definition for entrepreneurship in the beginning. The term has more to do with innovative business ideas and introduction of unique products to market than just starting a business that already exists. Another thing is that there are 3 guys behind Youtube. The authors leave out one in the same chapter. Next, in chapter 7, they talk about rational decision making model, but without its real diagram.

The authors are a great team of con artists. They sure found themselves a get rich quick scheme with this book. The price tag did not fill up their stomach. We had to even sign up at connect to get their assignments. It was something like $49 plus tax. It applies to those who bought the book with an invalid/expired registration code. The assignments consisted of match the following, watching videos to answer questions and multiple choice quizzes. The assignment screen was too small and the options for the quiz questions had drop down menu. This made the questions and answers go haywire. Some of the videos were misguiding also. Anyone who wears glasses will find the assignment pages more difficult to use.

In conclusion, buy this book at your own risk.
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2 of 2 people found the following review helpful By Elann on May 27, 2014
Format: Hardcover Verified Purchase
What I like about Understanding Business are the examples provided within each chapter. The only problem is, it's a bit oversimplified.

Learning about business shouldn't be complicated because it relates to real world in almost every way.

The chapters are around 20 pages on average which is a perfect read. You won't ever be too behind, but try to stay ahead.

Don't lose this book. It's very expensive.

Enjoy.
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1 of 1 people found the following review helpful By Jackie on April 2, 2013
Format: Hardcover Verified Purchase
Much cheaper than at the book store at school! Exactly what I needed. It was my first time buying books online! My experience was great
Glad I found his one because they don't even sell hardbacks of this book at my school.
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1 of 1 people found the following review helpful By Lois on February 26, 2013
Format: Hardcover Verified Purchase
this book is a totally new one, but it shipped a little late. I got this book on Saturday although it should arrived my place on Friday. Anyway, it is really a good book with many knowledge detail.
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1 of 1 people found the following review helpful By Daniel Allen on August 23, 2013
Format: Hardcover Verified Purchase
this book goes in depth with business and learning the organization of business and structure. Would also be good for someone trying to start a business.
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1 of 1 people found the following review helpful By Decatur Cole Jr. on February 14, 2015
Format: Hardcover Verified Purchase
A well written textbook each chapter is very informative and easy to follow. A good business book for people interested in the business field
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1 of 1 people found the following review helpful By Whiteshadow on January 8, 2014
Format: Hardcover Verified Purchase
Good book, pretty pictures. Great storyline. Passed my class with a B, but that's not the books fault. Sturdy, and the gold look is nice.
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3 of 4 people found the following review helpful By Stacy on February 14, 2014
Format: Hardcover Verified Purchase
I would always recommend this product!! SO much better than buying the book! Great shape the book came in as well! Thanks
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More About the Author

Bill Nickels teaches Marketing in a large lecture environment at the University of Maryland. Bill has won the Outstanding Teacher on Campus Award for 3 years including 1997. Bill received his M.B.A. from Case Western Reserve and his Ph.D. from the Ohio State University.

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