Understanding Business 2003 Media Edition featuring PowerWeb [Hardcover]

William G Nickels (Author), James McHugh (Author), Susan McHugh (Author)

Book Description

ISBN-10: 0072862785 | ISBN-13: 978-0072862782 | Publication Date: April 21, 2003 | Edition: 6

The extensive customer-driven development of Understanding Business, 5e, led to a product message that instructors flocked to and we achieved unprecedented growth. That message – which includes the key elements of custom focus, technology, authorship, and package – has been honed even further throughout the 6th Edition development. This 6th Edition has been through an intense, customer-driven development plan – with the help of more than 200 professors, the 6th edition is poised to be an even more effective teaching and learning resource than ever before. In addition to traditional manuscript reviews, twelve focus groups were conducted all around the US that lead to important insights regarding the teaching needs of both full-time and part-time teachers of this course. The 6e benefits from student survey feedback as well. Nowhere has the technology explosion been more felt than in the Introduction to Business course. The popular and robust UB5E website is enhanced for the 6th Edition, and includes such features as web-based projects, links to professional resources, and PowerWeb, as well as other exciting instructor support tools. In addition to the eLearning Sessions that put the course content in context for the student audience, there is a self-quizzing function, a multi-lingual glossary (with audio pronunciation of key terms/definitions), internet exercises, and even crossword puzzles to help student master the course content in an engaging fashion. Authorship = Credibility. No one can deny the unique perspective this “Perfect Author Team” has to offer. Bill Nickels is a 4-yr school Intro to Business teacher; Jim McHugh is a community college Intro to Business teacher; Susan McHugh is an educational consultant. Authors who teach the course are unique among competitors in this market. The Integrated Teaching and Learning System and the extensive supplementary package is unequaled in this package-intensive market.

Editorial Reviews

About the Author

Bill Nickels teaches Marketing in a large lecture environment at the University of Maryland. Bill has won the Outstanding Teacher on Campus Award for 3 years including 1997. Bill received his M.B.A. from Case Western Reserve and his Ph.D. from the Ohio State University.

Jim McHugh is an associate professor of business at St. Louis Community College. Jim teaches several sections of introduction to business, and has been for 18 years. Jim holds an M.B.A. and has broad experience in both education and business. He has conducted numerous seminars in business and maintains several consulting positions with small and large business in the St. Louis area.

Susan McHugh holds an M.Ed. and has completed Ph.D. coursework in education administration, concentrating on adult learning theory. As a professional, Susan consults in both training and curriculum development. Not only is Susan a co-author on UB5/e., she also developed the integrated teaching and learning system.

Product Details

• Hardcover
• Publisher: McGraw-Hill/Irwin; 6 edition (April 21, 2003)
• Language: English
• ISBN-10: 0072862785
• ISBN-13: 978-0072862782
• Product Dimensions: 11.1 x 8.6 x 1.5 inches
• Shipping Weight: 4.8 pounds
• Average Customer Review: 3.8 out of 5 stars  See all reviews (13 customer reviews)
• Amazon Best Sellers Rank: #2,325,124 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

52 of 60 people found the following review helpful:

2.0 out of 5 stars Another edition change?, February 8, 2004

By A Customer

This review is from: Understanding Business with Student CD and PowerWeb (Hardcover)

As a college professor, it upsets me when book authors and publishers change editions so frequently. There is a new editon of this book coming out (perhaps it already has). C'mon-how much about basic business has since 2001? It seems a ploy to not only charge students more money (and disallow them to buy a used edition) and force professors to change the lesson plans for the course-based on changes in a couple of chapters.

The book, however, is well written and provides good examples and case studies.

32 of 44 people found the following review helpful:

2.0 out of 5 stars Priority should be teaching, not exploiting students., December 11, 2003

By 

Cuvtixo "complibrary" (Arlington, MA USA) - See all my reviews

This review is from: Understanding Business with Student CD and PowerWeb (Hardcover)

Good organization and readability does not excuse publishers from using their business knowlege to stick it to students. The "description" here doesn't do anything to change that impression. Perhaps this book should have been called "How to Make a Killing in Academic Book Sales" Obviously book buying is a new hazing rite for American students. "Yes, sir, may I have another!"

4 of 6 people found the following review helpful:

4.0 out of 5 stars Worthwhile elementary text., October 28, 2006

By 

James Yanni (Bellefontaine Neighbors, Mo. USA) - See all my reviews
(REAL NAME)   

This review is from: Understanding Business, 7th Edition (Hardcover)

This book covers a lot of ground, so if it starts with some awfully basic stuff, that's okay. The only real complaint that I have is that the authors are a bit too rah-rah for my taste when discussing marketing, but then, that's probably par for the course; everybody who is into marketing tends to go overboard on the bubbly, fake energy. That, and the fact that they demonstrate an astounding lack of understanding of basic arithmetic when they assert that "while saving 2% by paying a bill early may not sound like much, doing it over the course of a year will save you 24%".