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Understanding Business Valuation: A Practical Guide to Valuing Small to Medium-Sized Businesses Hardcover – June, 2002

8 customer reviews
ISBN-13: 978-0870513626 ISBN-10: 0870513621 Edition: 2nd

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Product Details

  • Hardcover: 896 pages
  • Publisher: Amer Inst of Certified Public; 2nd edition (June 2002)
  • Language: English
  • ISBN-10: 0870513621
  • ISBN-13: 978-0870513626
  • Product Dimensions: 2 x 8.8 x 11 inches
  • Shipping Weight: 5.5 pounds
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Best Sellers Rank: #3,227,234 in Books (See Top 100 in Books)

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10 of 10 people found the following review helpful By Paul P. Hoppe on September 5, 2002
Format: Hardcover
The second edition of this book, just published, provides an easy to read introduction to both the standards and the methodology of valuing small and medium size companies. If you have an MBA in Finance from a top 20 B-school, Pratt would be a better read (although he must like reading encyclopedia), but Trugman address the professional concerns and requirements of the professional organizations (AICPA, NACVA, ASA, IBA) and provides hands-on applications and sample reports. I use this as a text book in a course in BV at the graduate level. It does not address large, publicly held corporate valuations, but that is not the niche he desires to address
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10 of 12 people found the following review helpful By A Customer on May 31, 1998
Format: Hardcover
This book is an easy to understand text book that explains business valuation like nothing else does. The author brings his teaching style into a text book that for the first time uncomplicates the complicated.
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3 of 3 people found the following review helpful By J. Phelon on March 18, 2008
Format: Hardcover
I highly recommed this book. It has a lot of valuable information. One chapter gives websites to quickly locate economic, industry, financial, and business information. I have read other book on valuation that put me to sleep. This is not one of those books. If Mr. Trugman wrote the tax code, people would actually read it and find it interesting. He has an effective way of showing you how to apply the information to real life situations. If you want to understand business valuation from an expert, this is a must.
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2 of 2 people found the following review helpful By James Feldman on November 21, 2012
Format: Hardcover
Gary Trugman's Understanding Business Valuation is perhaps not only the very best starter book on the subject of valuing small and medium sized businesses, but it is also a standard reference work that seasoned valuation practitioners will find useful. Trugman also happens to be a superb teacher and presenter of valuation subjects, and this book features the same depth of research, insight, thoroughness, clarity, and good humor that characterize his approach to teaching. I have a substantial library of excellent valuation books that I regularly refer to, including books by Shannon Pratt, Alina Niculita, et al.; James Hitchner et al.; Robert F. Reilly and Robert P. Schweihs; Aswath Damodaran; Christopher Mercer; Tom Copeland et al.; Jay Abrams; Mark Zyla; Jay Fishman; Chris Mellen and Frank Evans; and Stephen Penman, among others). I think Trugman's book clearly qualifies as a core valuation reference text, and I unhesitatingly recommend it to anyone seeking to do what the title indicates: i.e., to understand business valuation.

As noted in a Michigan Court of Appeals case:

"The [trial] [c]ourt relies primarily upon the expert testimony of Gary Trugman as supplemented by [defendant's valuation expert] in [reaching its] conclusion. Trugman is perhaps THE most qualified and respected business evaluator in that profession. Trugman literally wrote the book on business valuation [referring to Understanding Business Valuation]. [Emphasis in original.] LANCE N. LEMMEN, Plaintiff-Appellant/Cross-Appellee, v BARBARA LEMMEN, Defendant-Appellee/Cross-Appellant. No. 279832, No. 285241 COURT OF APPEALS OF MICHIGAN 2010 Mich. App. LEXIS 266 February 9, 2010, Decided.
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