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Understanding Business Hardcover – November 2, 2006

ISBN-13: 978-0073105970 ISBN-10: 007310597X Edition: 8th

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Product Details

  • Hardcover: 800 pages
  • Publisher: McGraw-Hill/Irwin; 8 edition (November 2, 2006)
  • Language: English
  • ISBN-10: 007310597X
  • ISBN-13: 978-0073105970
  • Product Dimensions: 1.3 x 8.5 x 11 inches
  • Shipping Weight: 3.9 pounds
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (56 customer reviews)
  • Amazon Best Sellers Rank: #373,692 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Bill Nickels teaches Marketing in a large lecture environment at the University of Maryland. Bill has won the Outstanding Teacher on Campus Award for 3 years including 1997. Bill received his M.B.A. from Case Western Reserve and his Ph.D. from the Ohio State University.

Jim McHugh is an associate professor of business at St. Louis Community College. Jim teaches several sections of introduction to business, and has been for 18 years. Jim holds an M.B.A. and has broad experience in both education and business. He has conducted numerous seminars in business and maintains several consulting positions with small and large business in the St. Louis area.

Susan McHugh holds an M.Ed. and has completed Ph.D. coursework in education administration, concentrating on adult learning theory. As a professional, Susan consults in both training and curriculum development. Not only is Susan a co-author on UB5/e., she also developed the integrated teaching and learning system.

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Customer Reviews

This book is very clear and easy to read.
E. Stolberg
This is a must read for any buisness person or student taking a business course.
outdorcrazy
The college text book I ordered cam in a timely fashion.
Dana M. Mcdonald

Most Helpful Customer Reviews

5 of 5 people found the following review helpful By Luis Fernando on September 11, 2008
Format: Hardcover
Excelent book, well written, the most important concepts are not only highlighted but are placed on a box on the side, which makes it easy to identify them and saves a lot of highliting. There are many examples of real companies and how they relate to the concepts being learned.
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3 of 3 people found the following review helpful By E. Stolberg on June 16, 2008
Format: Hardcover Verified Purchase
This book is very clear and easy to read. The definitions are highlighted and defined on the edges of the pages. Sections are divided well, and images captioned with relevant info. The book offers online quizzes and additional material to round out the learning experience. A good buy for Intro to Business courses.
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2 of 2 people found the following review helpful By Edgardo Soberanis on July 25, 2012
Format: Hardcover Verified Purchase
I knew absolutely nothing about business before reading this text (my specialty is political science) and now I feel like I can open and operate my own business, start my own securities folder, and become an accountant. Ok not really, but this is still a really great book that allows someone like me (a business NOOB) TO "GET IT."
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2 of 2 people found the following review helpful By trevor on September 14, 2010
Format: Hardcover Verified Purchase
Great book, easy to read for a beginner in business, learned a lot from this and teach combined!
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2 of 2 people found the following review helpful By L. Brown on July 15, 2009
Format: Hardcover
I needed this book for an introductory business college course and it was really useful in helping me understand the fundamentals of business. The book does a good job of explaining the basics at the start and working its way toward more complicated issues at the end. The inclusion of real business ventures and extensive chapter summaries made it easy to follow along and apply the methods taught in the book to real situations.
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1 of 1 people found the following review helpful By ilikeamazon on March 20, 2013
Format: Hardcover Verified Purchase
This book is written well and very easy to understand. You won't be disappointed in your purchase of this book.Even though it is an older edition, I had no problem in using it in the class I was taking.
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1 of 1 people found the following review helpful By Omillias on March 12, 2013
Format: Hardcover Verified Purchase
This book was required for a straighterline course i did but the material on business owners is outdate Martha Stewart for example lol great stuff
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1 of 1 people found the following review helpful By Nick on February 13, 2013
Format: Hardcover Verified Purchase
My teacher was ok with us using previous editions so I picked this one up cheap, shipped lightning quick. its a text book for a boring class, what else can I say?
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