Understanding Business [Hardcover]

William Nickels (Author), James McHugh (Author), Susan McHugh (Author)

Book Description

ISBN-10: 0073511706 | ISBN-13: 978-0073511702 | Publication Date: October 6, 2009 | Edition: 9

Understanding Business by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, (2) we listen to our customers, and (3) the quality of our supplements package. We consistently look to the experts – full-time faculty members, adjunct instructors, and of course students – to drive the decisions we make about the text itself and the ancillary package. Through a series of focus groups, symposia, as well as full-book, single-chapter, revised manuscript reviews of both text and key ancillaries, we have heard the stories of more than 600 professors and their insights and experiences are evident on every page of the revision and in every supplement. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. From providing the richest most current topical coverage to using dynamic pedagogy that puts students in touch with today’s real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, Understanding Business leads the way.

Editorial Reviews

About the Author

Bill Nickels teaches Marketing in a large lecture environment at the University of Maryland. Bill has won the Outstanding Teacher on Campus Award for 3 years including 1997. Bill received his M.B.A. from Case Western Reserve and his Ph.D. from the Ohio State University.

Jim McHugh is an associate professor of business at St. Louis Community College. Jim teaches several sections of introduction to business, and has been for 18 years. Jim holds an M.B.A. and has broad experience in both education and business. He has conducted numerous seminars in business and maintains several consulting positions with small and large business in the St. Louis area.

Susan McHugh holds an M.Ed. and has completed Ph.D. coursework in education administration, concentrating on adult learning theory. As a professional, Susan consults in both training and curriculum development. Not only is Susan a co-author on UB5/e., she also developed the integrated teaching and learning system.

Product Details

• Hardcover: 569 pages
• Publisher: McGraw-Hill/Irwin; 9 edition (October 6, 2009)
• Language: English
• ISBN-10: 0073511706
• ISBN-13: 978-0073511702
• Product Dimensions: 10.9 x 8.6 x 1.2 inches
• Shipping Weight: 4 pounds
• Average Customer Review: 4.2 out of 5 stars  See all reviews (30 customer reviews)
• Amazon Best Sellers Rank: #638 in Books (See Top 100 in Books)
  • #18 in Books > Business & Investing > Management & Leadership > Management
  • #59 in Books > Professional & Technical > Business Management

Customer Reviews

Most Helpful Customer Reviews

12 of 12 people found the following review helpful:

5.0 out of 5 stars Excellent book, October 15, 2009

By 

B&JW (Tennessee) - See all my reviews

This review is from: Understanding Business (Hardcover)

I teach a course using this book. This book is excellent! Even my students like the book (although the price is on the high end). The material is presented in a clear, easy to understand but interesting manner. It covers the wide topics covered in business and provides a great "understanding of business". I highly recommend this book.

3 of 3 people found the following review helpful:

5.0 out of 5 stars Intro to Business Concepts..., July 9, 2011

By 

Michael Reeves - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Understanding Business (Hardcover)

Being somewhat of an entrepreneur, I decided to enhance my business background by taking an introductory course in business this Fall, 2011. This is the assigned text, and I prefer to get familiar with course materials as soon as published. Honestly, this text is not what I expected from an introductory textbook. It gives a solid overview of past and current business science. The online materials augmenting the text are impressive, and downloadable for the most part.

The topics discussed in the text are pertinent and current to issues being experienced both locally, nationally, and internationally: Business Trends; Business Ownership; Business Management; Human Resources; Marketing; Financial Resources.

The text is easy to read. It includes highlights of business personalities from the local, national, and international arenas, and why they are significant in the business world. The layout of the subject materials is highly organized and makes the taking of notes easy as well.

The online materials are designed to augment the text by offering study aides that can be downloaded and printed including practice tests, case studies with practice tests, videos, and more.

Overall, I find this text both informative and worth reading for anyone interested learning the foundations of business science regardless of whether it is for a college course or personal interest.

Respectfully,

Michael J. Reeves, AA, ASc

3 of 3 people found the following review helpful:

5.0 out of 5 stars Well written, concise and up-to-date, October 6, 2010

By 

Tracy H. - See all my reviews

Amazon Verified Purchase

This review is from: Loose-leaf Understanding Business with Connect Plus (Loose Leaf)

This book was required for a business class and as it was just published (April 2010) it is very up-to-date, including the current recession. Chapters are compact, easy to read with good layout, and key points and terms are highlighted and easy to find. It would be a good book for those who want to consider being an entrepreneur but don't know what it entails and don't have time to take a class. The only drawback is Connect, the online compliment where you do homework and quizzes. They have some of the answers wrong and I don't believe they have updated it from the previous version... it just needs a bit of tweaking. I got the loose-leaf version (you put it in a 3-ring binder) but I wouldn't mind paying a bit extra for the hardbound cause I think I'll keep it after I'm done with the class.