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Understanding Business 9th Edition

4.3 out of 5 stars 216 customer reviews
ISBN-13: 978-0073511702
ISBN-10: 0073511706
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Editorial Reviews

About the Author

Bill Nickels teaches Marketing in a large lecture environment at the University of Maryland. Bill has won the Outstanding Teacher on Campus Award for 3 years including 1997. Bill received his M.B.A. from Case Western Reserve and his Ph.D. from the Ohio State University.

Jim McHugh is an associate professor of business at St. Louis Community College. Jim teaches several sections of introduction to business, and has been for 18 years. Jim holds an M.B.A. and has broad experience in both education and business. He has conducted numerous seminars in business and maintains several consulting positions with small and large business in the St. Louis area.

Susan McHugh holds an M.Ed. and has completed Ph.D. coursework in education administration, concentrating on adult learning theory. As a professional, Susan consults in both training and curriculum development. Not only is Susan a co-author on UB5/e., she also developed the integrated teaching and learning system.
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Product Details

  • Hardcover: 569 pages
  • Publisher: McGraw-Hill/Irwin; 9 edition (October 6, 2009)
  • Language: English
  • ISBN-10: 0073511706
  • ISBN-13: 978-0073511702
  • Product Dimensions: 8.5 x 1.2 x 11.2 inches
  • Shipping Weight: 4.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (216 customer reviews)
  • Amazon Best Sellers Rank: #70,576 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

By A Customer on February 8, 2004
Format: Hardcover
As a college professor, it upsets me when book authors and publishers change editions so frequently. There is a new editon of this book coming out (perhaps it already has). C'mon-how much about basic business has since 2001? It seems a ploy to not only charge students more money (and disallow them to buy a used edition) and force professors to change the lesson plans for the course-based on changes in a couple of chapters.
The book, however, is well written and provides good examples and case studies.
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Format: Hardcover Verified Purchase
Being somewhat of an entrepreneur, I decided to enhance my business background by taking an introductory course in business this Fall, 2011. This is the assigned text, and I prefer to get familiar with course materials as soon as published. Honestly, this text is not what I expected from an introductory textbook. It gives a solid overview of past and current business science. The online materials augmenting the text are impressive, and downloadable for the most part.

The topics discussed in the text are pertinent and current to issues being experienced both locally, nationally, and internationally: Business Trends; Business Ownership; Business Management; Human Resources; Marketing; Financial Resources.

The text is easy to read. It includes highlights of business personalities from the local, national, and international arenas, and why they are significant in the business world. The layout of the subject materials is highly organized and makes the taking of notes easy as well.

The online materials are designed to augment the text by offering study aides that can be downloaded and printed including practice tests, case studies with practice tests, videos, and more.

Overall, I find this text both informative and worth reading for anyone interested learning the foundations of business science regardless of whether it is for a college course or personal interest.

Respectfully,

Michael J. Reeves, AA, ASc
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By B&JW on October 15, 2009
Format: Hardcover
I teach a course using this book. This book is excellent! Even my students like the book (although the price is on the high end). The material is presented in a clear, easy to understand but interesting manner. It covers the wide topics covered in business and provides a great "understanding of business". I highly recommend this book.
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Format: Hardcover
This book was required for my BUS 101 course. This book has 20 chapters that are about 20-30 pages each. The books is well laid out and gives you a good overview of many important business topics. At the start of each chapter, they have a profile of a company/person so that as you're heading into the chapter you can have a kind of real-world example to tie the chapter's subject matter to. The key terms are laid out in the margins throughout the chapter so you can quickly find them and read their definitions. If you need a deeper undestanding of the key term then you are already on the page where it was first used. The chapter summary is laid out in a question and answer format, giving you a second chance at learning the concept which they spoke about in the chapter. In the "casing the web" section there appears to be a link to more material, possibly a video (I didn't have time during the quarter to watch any though). At the end of every chapter there is also a "video case" section that is possible linked to the previous video, but even without is a very interesting page or two of reading. Overall it's a well laid out book with a good mix of color and graphics and isn't a "dry" read.
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Format: Paperback Verified Purchase
This international edition is exactly the same as the original 9th edition. I would recommend it to any student who is looking for a cheaper alternative. I have been using this book for my class and haven't had any problems with it. I consider this an awesome find since it cost much less than buying the 9th edition from my school's bookstore.
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Format: Kindle Edition
I love everything about this book, the organization, the examples, the progress assessment. It's like an encyclopedia for beginners in business. I totally recommend this book for people who are interested in business and want to get some background in this field.
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Format: Hardcover Verified Purchase
The text is actually a great, easy read without a doubt. The information is presented in a casual tone instead of the traditional, uptight and formal feel you usually get in a text. The only problem I have with the book is that there are tons of inserts in the chapter. How to be green. This person achieved their dreams. This company is awesome. Here's a lesson(s) learned. Here's a section summary. What did you learn?, and so forth... It's a bit much and tends to be pretty distracting when every other page has the chapter interrupted by another "pop-up" type message. Aside from that, I'd highly recommend it and find it to be a great tool for the class I'm in.
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Format: Loose Leaf Verified Purchase
This book was required for a business class and as it was just published (April 2010) it is very up-to-date, including the current recession. Chapters are compact, easy to read with good layout, and key points and terms are highlighted and easy to find. It would be a good book for those who want to consider being an entrepreneur but don't know what it entails and don't have time to take a class. The only drawback is Connect, the online compliment where you do homework and quizzes. They have some of the answers wrong and I don't believe they have updated it from the previous version... it just needs a bit of tweaking. I got the loose-leaf version (you put it in a 3-ring binder) but I wouldn't mind paying a bit extra for the hardbound cause I think I'll keep it after I'm done with the class.
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