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Joe Cruse MD, is an oncologist, addiction medicine specialist, author, writer and lecturer. He is the Founding Medical Director of the Betty Ford Center. He served as President of the medical staff at Eisenhower Hospital. He served a Medical Director of Onsite Workshops . He is a consultant to industry, school systems, hospitals and alcohol and drug treatment centers. He has been a guest on "60 minutes", "Good Morning America" and "The Late Night Show". He has authored several books including his latest "I Don't Smoke".