Understanding the Corporate Annual Report: Nuts, Bolts, and A Few Loose Screws provides a clearly written, step-by-step guide to understanding corporate annual reports. Authors Fraser and Ormiston instruct readers on how to ignore the PR letters from the corporate management team, engaging graphics, and other “garnishes” that typically accompany current annual reports in order to focus on what really counts—a company's performance and financial health! Throughout the book, the authors examine management's attempts to manipulate earnings and other performance measures, and they explain what the numbers in the report really mean. Chapter titles include: I Told My Daughter Not to Invest in Enron; Earnings: Real and Imagined; Assets, Liabilities, and Equity: What a Firm Owes and Owns; Cash Flows: Operating, Financing, Investing; and a Comprehensive Analysis. For individuals trying to make sense—and dollars—out of corporations' annual reports.
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"This book clarifies the complexity of annual reports. Now I understand how to evaluate what they say and can decide more confidently where to invest for my retirement." -- Stephen Biles, Program Manager, Dell Computer "In view of the Enron disaster, more responsibility for making investment decisions will be placed in the hands of the individual investor ... In just a few hours, the Fraser/Ormiston book can quickly educate investors how to evaluate the performance of companies in order to make more financially astute decisions. It's a 'must read' for anyone either starting to invest or for anyone who has used the 'dart-board' approach to investing." -- Dianne R. Morrison, Finance Professor, University of Wisconsin-La Crosse "In a time where investors have rightfully questioned the independence of independent auditors ... this book restores some much-needed balance and simplicity to the art of evaluating financial statements. The authors have the ability to make complex topics accessible without watering them down. The Enron Board should have read this book." -- Frederick Deal, Financial Analyst, General Dynamics "This book puts business and accounting rules in clear, direct language. Even if the Enron story had never occurred, this book would be a valuable addition to anyone's library." -- Nancy B. Rapoport, Dean and Professor of Law, University of Houston Law Center
From the Back Cover
Understanding the Corporate Annual Report: Nuts, Bolts, and a Few Loose Screws, by Lyn M. Fraser and Aileen Ormiston, provides a clearly written, step-by-step guide through the corporate annual report. Fraser and Ormiston cut through the window dressing and attempts by management to manipulate earnings and other performance measures and explain what the numbers and other information mean for purposes of making practical business decisions.
Now you can feel comfortable and confident reading and understanding corporate annual reports of companies in which you've invested. Understanding the Corporate Annual Report:
- cuts through complexities and confusions to help readers find and understand what they really need,
- provides tools for using annual reports to make important financial decisions, and
- takes a simple, straightforward approach that makes financial reports accessible to all readers, including those without business backgrounds.
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This review is from: Understanding the Corporate Annual Report: Nuts, Bolts and a Few Loose Screws (Paperback)
I am an accounting professor. This little book is a required text in the MBA course I teach, "Accounting for Managers". It is a great overview ofthe accounting process, and how it can be manipulated by the less-than-ethical. An easy read, but not simplistic. Anyone who owns or is thinking about buying stock should read it.
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