Praise for the previous edition:
"[T]he subject is presented in a thoughtful, fulsome manner that nonetheless remains accessible to all readers.... Highly recommended." --CHOICE
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I didn't realize I was buying the older edition or that this was a textbook. There is a newer edition available now, but has mixed reviews. Read morePublished 13 months ago by NiceGuy
I used this book for my coursework on digital marketing, strongly recommended!Published 14 months ago by alisa
It's very useful for my thesis and it gives me an idea about social media. I'll recommend this to everyone.Published 17 months ago by Amazon Customer
It is a great book for those who want to willing to understand how does the digital market works in terms of technical strategies for your online business.Published 21 months ago by Eliezer Bulnes
The writer takes too long to get down to effective strategy.
The content may be too basic if you'r in the field.
In his book Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation, Damian Ryan presents to his readers the benefits of marketing through the... Read morePublished 23 months ago by Mariah Urban