"[T]his new edition is most welcome as both an update and a reexamination of marketing tactics and strategy. ...Summing Up: Recommended. Lower-division undergraduates and above; general readers."
(S. A. Schulman, CUNY Baruch College CHOICE
"[A] fine, accessible guide to digital marketing and appears here in its third updated edition which has been completely revamped to reflect key changes in digital marketing strategies and the digital environment."
(Midwest Book Review The Business Shelf
Marketing managers and team members, sales promotion directors, brand managers, sales and marketing students, small business owners, finance directors, anyone interested in how digital media is changing marketing strategy
Praise for the previous editions:
"This latest edition discusses digital media and how to apply it to business pursuits, from choosing online marketing challenges to building an effective e-mail list, developing on online outreach code of ethics, and more. An excellent 'must have' reference for any business concerned with digital marketing."
(Midwest Book Review The Bookwatch, Business Shelf
"One of the most comprehensive yet easy-to-read books on digital marketing available."
Expert accounts of the revolution in marketing strategy