Soon francs, lire, and deutschemarks will be relics of the past. When the euro replaces most major European currencies starting January 1, 1999, it will make Europe the largest economic block in the world -- setting off shock wave for U.S. companies that must deal with the consequences. This concise guide to the euro and its far-reaching implications is written for any professional involved in general business readers rather than financial specialists. It features:
Understanding the Euro
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Book Description
Editorial Reviews
Amazon.com Review
Christian N. Chabot's Understanding the Euro is a well-rounded guide to the world's newest currency--whether you're planning to do business in Europe or just visit. Written in an easy-to-read question-and-answer format, the book shows how the euro is transforming Europe into a global economic powerhouse. Chabot writes, "This monetary revolution creates the second largest economic bloc in the world, a single market of almost 300 million people, a drastically changed European business environment and the first potential challenge to the supremacy of the US dollar." Chabot gives a concise history of the idea, which stems from Winston Churchill's call for a united European nation in 1946. He also looks at the risks and opportunities that the euro presents to both managers and investors and includes helpful charts that neatly summarize Euroland's 11 economies. --Dan Ring
From the Back Cover
Are you ready for the EURO? The euro is creating an entirely new playing field for global commerce. When this trans-European currency is completely phased in by 2002, it will transform Europe into one of the largest economic blocs in the world. It may even challenge the supremacy of the U.S. dollar, unleashing problems for unwary companies as well as profitable opportunities for the well-prepared. In a concise, accessible, and nontechnical style, Understanding the Euro explains the new currency and its worldwide ramifications. You'll find answers to your most pressing questions about the euro and what it will mean to your business: why the euro? when, where, and how is it being phased in? who are the holdouts, and will they eventually adopt the euro? how has the euro already changed European monetary policy? how will it affect international markets? what special effects will it have on particular industries and investments worldwide?
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Most Helpful Customer Reviews
6 of 7 people found the following review helpful:
5.0 out of 5 stars
Not Just For Euro-Trash!,
By A Customer
This review is from: Understanding the Euro: The Clear and Concise Guide to the New Trans-European Currency (Hardcover)
Three words describe Chabot's book: clear, concise and informative. It's a dog eat dog world for my small business and I needed quick answers to my Euro questions. "Understanding the Euro" is ideal if you need to get up to speed fast but can't just call a buddy at the European Central Bank. Before finding Chabot's book, I purchased quite a few expensive executive summaries that soon made their way to the recycle bin. Chabot's book, on the other hand, was a quick read filled with concrete answers in plain English. It gave me a quick introduction to the politics surrounding the currency and explained seemingly complex economic issues using easy to understand charts. My accountant and I both liked the Q&A format for quick reference to our more practical questions. I liked the book so much that I bought copies for everyone on my team preparing our Portugal project launch. The project VP (now nicknamed "Mr. Eurotrash") now loves to pepper his cocktail party conversations with Euro-speak a la Chabot. In short, Chabot's book is one stop shopping for my staff's Euro questions so don't bother wasting your time and money on other books. Buy it!
1 of 1 people found the following review helpful:
5.0 out of 5 stars
Great book. A must read.,
By
Amazon Verified Purchase(What's this?)
This review is from: Understanding the Euro: The Clear and Concise Guide to the New Trans-European Currency (Hardcover)
Although written in 1999, it is still worth reading. Concise and interesting from page one to finish. Read it in a couple of days and enjoyed doing so. The statistics are simple and clear, although by now they need updating (read the hardcopy edition). The reasons behind the Euro creation are clear and the impact on the European and world economy are clarified. Highly recommend reading it for an introduction.
3 of 4 people found the following review helpful:
5.0 out of 5 stars
If you want to learn about the Euro, this is the book to get,
By A Customer
This review is from: Understanding the Euro: The Clear and Concise Guide to the New Trans-European Currency (Hardcover)
I have read 2 other books about the Euro and this one is by far the best. It offers an unbiased view of the Euro unlike most other books. It is very easy to read, informative, well organized... I could go on and on. If you want to learn about the Euro if you are a student or businessman, get this book.
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