To stay competitive online, it is essential to know how visitors are getting to your web site. More importantly, to maximize your web site’s effectiveness, you must understand how visitors are using your site and what types of information they are accessing. Understanding Internet Traffic gives you the tools you need to gain this crucial knowledge and stay ahead in today’s eMarkets.
Understanding Internet Traffic teaches the basic concepts required to understand your web site log files and then puts this knowledge to use through Hi-Stats™ Learning Edition software. Through the book and the software it includes, you will receive and understand detailed reports on:
o Visitor behavior
o Search engine referrers
o Search engine crawler visits
o Usage analysis by day or hour
o Page errors
o Unique visits
o Hits
o Much more!
eSuccess in the twenty-first century will be defined by your company’s ability to distinguish itself from the Internet traffic-jam. This book will assist you in understanding you site traffic and performance so that you can take you site to the next level.
