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Understanding Media Economics [Paperback]

Gillian Doyle (Author)
5.0 out of 5 stars  See all reviews (1 customer review) |
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Book Description

ISBN-10: 076196875X | ISBN-13: 978-0761968757 | Publication Date: June 15, 2002 | Edition: 1st

Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media.

The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy.

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Customers buy this book with Media Economics: Applying Economics to New and Traditional Media by Colin Hoskins Paperback $69.78

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Editorial Reviews

Review

`This book provides an extremely well written and informative introduction to the subject of media economics, characterized by clarity in the explanation of concepts or frameworks and by a balanced discussion for the respective positions in areas of debate' - Paul MacDonald, Roehampton Institute

Product Details

  • Paperback: 184 pages
  • Publisher: Sage Publications Ltd; 1st edition (June 15, 2002)
  • Language: English
  • ISBN-10: 076196875X
  • ISBN-13: 978-0761968757
  • Product Dimensions: 9.6 x 6.9 x 0.5 inches
  • Shipping Weight: 12.2 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #970,229 in Books (See Top 100 in Books)

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More About the Author

› Visit Amazon's Gillian Doyle Page
Gillian Doyle
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1 of 9 people found the following review helpful:
5.0 out of 5 stars Review-Understanding Media Economics, December 20, 2002
This review is from: Understanding Media Economics (Paperback)
The book is an excellent resource for understanding economics of Media. It covers the terrain in great depth.
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Inside This Book (learn more)
First Sentence:
The study of media and communications has traditionally been dominated by non-economic disciplines. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
direct viewer payments, many media firms, vertical supply chain, diagonal expansion, competitive duplication, programme suppliers, audiovisual content, digital compression techniques, media provision, media economics, imported programming, broadcast output, cinema admissions, audiovisual products, media output, television content, broadcasting markets, newspaper titles, vertical expansion
Key Phrases - Capitalized Phrases (CAPs): (learn more)
The Times, Advertising Association, Financial Times, Time Warner, Screen Digest, News International, Daily Telegraph, Big Brother, News Corporation, Rupert Murdoch, Zenith Media, Channel Four, Competition Commission, European Union, Screen Finance, Chris Llewellyn
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