Understanding Media Semiotics [Paperback]

Marcel Danesi (Author)

Book Description

ISBN-10: 0340808845 | ISBN-13: 978-0340808849 | Publication Date: May 3, 2002

Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This book offers students an in-depth guide to help them investigate and understand the media using semiotic theory. It assumes little previous knowledge of the field, avoiding jargon and explaining the issues step by step. The two basic features of the methods used are the historical study of media and their genre and the analysis of the meaning structures that such genres encode. Semiotic analysis is sometimes seen as complicated and difficult to understand; Marcel Danesi shows that on the contrary it can be readily understood and can greatly enrich students' understanding of media texts, from print media right through to the internet.

Editorial Reviews

Review

'...students will find much to consider in this book and will find much useful information.' Convergence Vol 8 Number 3

About the Author

Marcel Danesi is Director, Program in Semiotics and Communication Theory, University of Toronto.

Product Details

• Paperback: 264 pages
• Publisher: Bloomsbury USA (May 3, 2002)
• Language: English
• ISBN-10: 0340808845
• ISBN-13: 978-0340808849
• Product Dimensions: 9.1 x 6.1 x 0.8 inches
• Shipping Weight: 13.6 ounces (View shipping rates and policies)
• Amazon Best Sellers Rank: #1,095,976 in Books (See Top 100 in Books)

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