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...the most brilliant marketing mind of all belonged to Marshall McLuhan. Understanding Media is a timeless analysis of how language, speech and technology shape human behavior in the era of mass communication. The book is a cautionary tale for marketers today who hear the Web's siren call and ignore the power of the spoken word.(Wall Street Journal)
I understand where McLuhan is coming from and it's really amazing how he got his ideas at a very early stage of humanity's technological development.Published 10 days ago by MP Hulbert
If you haven't read Understanding Media, don't be surprised if you find what's going on in the world confusing. McLuhan explained it all — or most of it — back in the 1950s. Read morePublished 19 days ago by Mike McClory
It's not entirely surprising that this man from the 1980s was able to predict the invention of the 'global village' or more commonly called as the internet. Read morePublished 24 days ago by Rosemary Lacy
Very difficult to read. Only understood about a third of it the first time through. But there is so much original thought in it that it is great food for thought. Read morePublished 5 months ago by Joshua Wettergreen
A poorly written but very lucid account of one reason for the disintegration of our civilization.Published 9 months ago by John Bramhall