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First Globals Understanding, Managing, & Unleashing the Potential of Our Millennial Generation [Kindle Edition]

John Zogby , Joan Snyder Kuhl
5.0 out of 5 stars  See all reviews (2 customer reviews)

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Book Description

Veteran pollster John Zogby teams up with leading Millennial Management Consultant Joan Snyder Kuhl to provide a detailed analysis of why Americans born between 1979 and 1994 are truly more globally aware and sensitive, how they want to make their workplace and planet a better place, and how we begin to understand them and position them better to play out their destiny. First Globals are a transformative group and Zogby and Kuhl provide a clear road map for managers, marketers, change-makers, parents, and First Globals themselves.

So much of the literature written and blogosphere discussion about Millennials has been about their self-centered-ness, even outright selfishness, immaturity, deferred adulthood, and laziness. To a great degree this is simply ahistorical and out of context. For nearly one hundred years (think the "Roaring Twenties" era of flappers, fraternity pranks, bathtub gin, automobiles denounced as "houses of prostitution on wheels") twenty-somethings have been generally focused on themselves. "Hooking up", staying at home until married, low-end startup jobs (especially for young women) are not really new at all. Over the past three decades, parents have structured the lives of First Globals and raised their (and our) expectations too much, just as we have (until 2007 at least) proffered too many choices that were bound to be unfulfilled. With so many going to college and accumulating so much student loan debt, it is not surprising at all that there is a lot of impatience, disillusionment, and deferred (even lost) dreams.

Our book is a revisionist examination of who First Globals really are, what they have to offer, and how they are the best equipped of all to thrive and solve the problems of our shared world today and tomorrow. It is a call to action, a handbook for those who lead and want to lead, and a more holistic depiction of an outstanding group with so much potential.

It doesn't do any good to bash an entire age cohort. They are destined by their sheer numbers and outstanding talents to lead the world. Let's get busy.

------

Endorsement from John Kenneth White, Professor of Politics, Catholic University of America and the author of Barack Obama's America: How New Conceptions of Race, Family, and Religion Ended the Reagan Era. amzn.com/0472033913

"John Zogby and Joan Synder Kuhl cannot predict the future, but they have given us a firm understanding of today's young people who will shape it. Today's First Globals are survivors of two calamities-the 9/11 terrorist attacks and the financial crisis of 2008. The first made them more global in their outlook and less susceptible to material rewards. The latter created a subclass that Zogby and Kuhl label College-Educated Not Going Anywhere (CENGAs). Despite it all, today's First Globals are determined to seize the future and make it their own. They think horizontally, not vertically-i.e., wanting relationships that shun hierarchy and get the job done. They no longer have the assurance of a job that span decades, but they are willing to stick with an employer that eschews outdated rules and grants quick advancement. In politics, they have twice supported Barack Obama by large margins. But Democrats cannot take First Globals for granted, and Republicans have lots of work to do to win their support. Politicians will want to read this book to divine the future. Employers should read this book to market themselves to a generation that has been singed by tragedies, yet remains optimistic that the future is still theirs. And everyone else should put this at the top of their reading list to see how the twenty-first century will unfold."


Product Details

  • File Size: 1921 KB
  • Print Length: 79 pages
  • Publisher: John Zogby & Joan Snyder Kuhl (June 13, 2013)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B00DE3N19W
  • Text-to-Speech: Enabled
  • X-Ray:
  • Lending: Enabled
  • Amazon Best Sellers Rank: #211,285 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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5.0 out of 5 stars A timely and worthwhile read July 19, 2013
Format:Kindle Edition|Verified Purchase
The author's insights (and supporting data) bring into sharp focus the forces shaping this First Global generation. Whether it's their global travel, first to grow up digital, view of brands without borders, or thinking in a network instead of traditional hierarchal fashion - this group has some qualities indeed different from their predecessors. Has helped me think through my own contact and messaging, whether in the role of community building, mentoring entrepreneurs and executives, investing and certainly parenting. Even after the first read, I find myself pulling it out to refresh on some key points - always the sign of a book worth recommending!
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“The Millennial Generation is the biggest and most diverse in American history. Kuhl and Zogby provide insight and practical advice regarding how to harvest the energy of Millennials to better attract and activate the power of this youthful generation. This inspiring book highlights bright and shining stars who are using their impatience and caring to create a better planet for us all.”
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More About the Author

After a decade of mentoring and leading thousands of Millennials from around the world to help them achieve their potential, Joan Snyder Kuhl launched Why Millennials Matter(www.whymillennialsmatter.com), a Gen-Y speaking and consulting company based in New York City. Why Millennials Matter is focused on raising awareness to employers about the value of investing in their future workforce. Organizations are struggling to attract and retain Millennials (Generation Y) because they lack the insights into what this generation wants out of their employer and the benefits that will inspire their loyalty. The same struggle exists for organizations who are trying to connect with the Millennial consumer through marketing and product development.

As a keynote speaker, Joan delivers engaging presentations that incorporate the latest research and insights around generational dynamics in the workplace and her personal experiences hiring, developing, coaching and managing Millennials. As a sought out keynote and panelist for conferences including the Johns Hopkins University Center for Talented Youth, The Young Women's Leadership Network: Hot Jobs Cool Women, and the Trendsetters Annual Conference, Joan helps inspire students, new grads, parents and professionals. Joan's coaching and leadership trainings have impacted diverse audiences of Millennials across the United States and as far away as Dubai, China, Ghana, Australia, and India.

Joan has a long and active commitment to empowering young leaders to achieve their potential as a mentor and coach. Since 2005, Joan has spoken to thousands of high school and college students as a trained speaker for the Making It Count Program on Career and College preparation for success. Joan serves as the youngest Board Member for the Frances Hesselbein Leadership Institute named after the former CEO of the Girls Scouts of the USA and recipient of the Presidential Medal of Freedom. Over 525 leaders from 37 countries representing 375+ organizations joined a global webinar to hear Joan and Frances Hesselbein for "Women in the Lead" on March 9, 2011. Joan is frequently invited to speak to undergraduate and MBA students including Babson, Wellesley, Olin College of Engineering, NYU, University of Pittsburgh, Rutgers University and LIM College.

While pursuing a career in the fields of business and healthcare, Joan has used her background of leadership in both the private and social sectors. Joan has over 12 years of corporate management experience working at a Fortune 500 company in the roles of sales, marketing, organizational effectiveness, training and development. She has been recognized for her turnaround tactics leading teams to high performance results and developing corporate wide training initiatives.

The experience of coaching and mentoring Gen Y'ers about workforce issues--and being responsible for managing and developing them in a corporate environment-- gave Joan a unique perspective. Finding commonalities amongst all four generations in the workplace is a key component to engage Generation Y's employee loyalty and performance.

Joan works with clients to become Millennial Ready by assessing and developing programs, branding initiatives and management training to attract, retain and promote young talent. The results for the organization are to be seen as the Preferred Employer to Millennials and as an organization that is on the pulse of the Millennial customer needs.

While serving as Student Government President at the University of Pittsburgh, Joan began honing her leadership skills. She was the student speaker at her own undergraduate graduation and invited back as an alumni commencement speaker. She earned an MBA from Rutgers University and studied global business strategies in Beijing and Shanghai, China. In 2011, Joan became certified in the Principles and Practices of Organizational Development through the Executive Change and Consultation program at Columbia University in New York, NY.


Joan's first book, "The First Globals: Understanding, Managing, and Unleashing Our Millennial Generation" launches in June 2013 co-authored with International founder of the "Zogby Poll" and best-selling author. John Zogby.

So much of the literature written and blogosphere discussion about Millennials has been about their self-centeredness, even outright selfishness, immaturity, deferred adulthood, and laziness. To a great degree this is simply ahistorical and out of context. For nearly one hundred years (think the "Roaring Twenties" era of flappers, fraternity pranks, bathtub gin, automobiles denounced as "houses of prostitution on wheels") twenty-somethings have been generally focused on themselves. "Hooking up", staying at home until married, low-end startup jobs (especially for young women) are not really new at all. Over the past three decades, parents have structured the lives of First Globals and raised their (and our) expectations too much, just as we have (until 2007 at least) proffered too many choices that were bound to be unfulfilled. With so many going to college and accumulating so much student loan debt, it is not surprising at all that there is a lot of impatience, disillusionment, and deferred (even lost) dreams.

The First Globals: Understanding, Managing, and Unleashing Our Millennial Generation is a revisionist examination of who First Globals really are, what they have to offer, and how they are the best equipped of all to thrive and solve the problems of our shared world today and tomorrow. It is a call to action, a handbook for those who lead and want to lead, and a more holistic depiction of an outstanding group with so much potential.

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