"In 2008, Roam's The Back of the Napkin soaked up some book-of-the-year love from The Financial Times, Businessweek and Amazon.com. Roam's point was that problems can be better solved by drawing simple pictures, regardless of artistic ability. It's easier to see solutions visually, and it's also the revealing process of physically diagramming a problem, the argument goes.
To discover truly breakthrough ideas, intuitively develop those ideas and share those ideas effectively with others, we need pictures," Roam writes.
Since then, the management consultant and his Sharpies have conducted workshops at an impressive list of organizations, including Boeing, Pfizer, Google, Microsoft, Wal-mart and the U.S. Senate. Now, with Unfolding the Napkin, Roam squeezed his four-day workshop into a workbook so everyone can follow along.
It's a simple concept, but when Roam arrives at a solution for last year's economic crisis by drawing intersecting circles representing financial services, the auto industry and declining energy supplies, it's clear that Napkin is nothing to sneeze on.
-USA Today, Jan. 4, 2010
Whoever draws the best picture of a problem is the most likely to solve it.
Dan Roam offers a simple explanation about how to draw a problem/solution picture.
Draw a circle in the upper left corner of a sheet of paper and label it me. Draw a cloud-shaped circle in the lower left; label it my problem. Draw the shape of a closed Swiss army knife on the center of the page. Add and label "blades" (what you see, what to look for, what if..., how, when, where, why, how much, etc.) that deal with me and my problem. Those blades help you think of others that will help identify the problem, alternatives and solution.
What Roam drew on one page took me 90 words to describe, by the way.
-The Dallas Morning News, Dec. 26, 2009
Dan Roam is founder and president of Digital Roam Inc., a management consulting firm that helps businesses solve problems through visual thinking. He has brought his unique approach to clients such as Microsoft, Wal-Mart, Wells Fargo, the U.S. Navy, HBO, NewsCorp., and the U.S. Senate. He lectures around the world for clients and at business conferences. --This text refers to an out of print or unavailable edition of this title.
Back of the napkin and unfolding the napkin make the perfect pair to make clearer any problem or plan!Published 1 month ago by Carlos Eduardo Santin Dominguez
It's a fun book, and a quick read. However the digital Kindle Edition was not well formatted with regard to the many images and doodles throughout the book, sometimes causing... Read morePublished 5 months ago by Nicholas Conrad
Practical and useful, specially for those who believes that complex problems can be managed by their smaller and simple partsPublished 11 months ago by David Rodriguez
If you haven't seen Dan Roam's books - you should. Visual Thinking and this one are so good and you do not have to have talent in drawing.Published 11 months ago by Barbara Russell
I'm extremely visual and notice that in the world of consulting, rarely do people really understand what is going on in a meeting or a workshop. Read morePublished 12 months ago by Dawid Naude
Awesome infographics and other information related to cognitive science. Infographics make the reader better understand how people perceive various messages.Published on August 25, 2013 by Erin Pangilinan