Jan Conradi, author of Unimark International, believes that Unimark has been unfairly ostracised from designers' collective memory. In her view, it is a historically important organisation that deserves to be much better known. As many as 400 people worked at Unimark during its heyday... and the company, ravenous for expansion from its first day, opened offices in Chicago, New York, Detroit and elsewhere in the US, and around the world. Nothing on this scale of global ambition was seen again until the design boom of the 1980s. --RICK POYNER, Creative Review
Some say they [Unimark International] were responsible for the Helveticization of American business. But modernizing and universalizing typography was only part of their approach to making global design. This book, the first history of the legendary (among designers, that is) company, is not for everyone. But for those interested in the practice of corporate "branding"... this is an early missing link. STEVEN HELLER, The New York Times Book Review
The subtitle of this highly detailed and somewhat hefty book is perhaps one clue to summing it up: a case study in design as a business.... It is lavishly illustrated, in the manner of a design history text, but stops short of an extensive formal or aesthetic analysis of the look and the historical place of the work itself. This is a highly detailed, tightly focused history, showing evidence of close and faithful transcription of the archives. --BRIAN DONNELLY, Design Issues
About the Author
Janet Conradi, Professor of Graphic Design at Rowan University in Glassboro, New Jersey.