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I never read the previous book but I loved the information in UNQIUE.
So a good read and given the pace of change definitely something to keep an eye on. A second edition in another ten years is going to be extremely interesting!
I had attended a class where Dr. Cooke was the professor and we had his book as required reading.
Excelent quality of the product. Amazing content of the book.Published 1 month ago by Elizabeth Pereda
Excellent read. Realistic and down to earth. Anyone should be able to create a new relevant marketing strategy that works.Published 1 month ago by Douglas Balzer
Many excellent tips for non-profits, especially the importance of consistency of message and visual appearance, continuing contact with supporters.Published 4 months ago by Noel A. Black
Good read. Beginning and end chapters are the best by far. Middle is good but just a little dry.Published 4 months ago by Nathan Tymos
In this must-read book on marketing, Phil Cooke says, "It doesn't matter if you have a great message if nobody hears it. Read morePublished 4 months ago by Darren Paul Shearer
Phil Cooke delivers another incredible book designed to change your life and career forever. It is challenging and thought provoking.Published 6 months ago by Mary Hutchinson
The book it is clear, lucid, and useful in today's world... We need to be seen if we wanna be heardPublished 7 months ago by Carlos lastra
As the head of a Christian school, I found the book to be informative in better understanding the cultural dynamics of media and marketing. Read morePublished 8 months ago by TRS Principal
Will read it at least 3 times and then will share it. Get your own copy and get "UNIQUE" and empowered.Published 9 months ago by Pastor Jedidiah