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Most Helpful Customer Reviews
3 of 4 people found the following review helpful:
5.0 out of 5 stars
the role of photography in modern civilization ...,
By FrizzText "frizz" (Wuppertal) - See all my reviews
This review is from: United Colors (Hardcover)
This bleeds smeared T-shirt and the military trousers of the soldier Marinko Gagro, killed in the Bosnia war, was sent in a carton by his father to the Benetton photographer Oliviero Toscani, but this photo (1994) was rejected by the Los Angeles Times because of "the force contained in it" -- but it was used in Rome for anti-war-demonstrations. The photo of a white baby in front of a black mother's chest (1989) helped the promoters of the anti apartheid movement in South Africa, but nevertheless, in the USA it produced rage. A fresh born baby, still a little bloody and with umbilical cord (1991), caused indignation in Palermo; the mayor pulped the posters; Oliviero Toscani, the Benetton photographer, commented: "The picture of a newborn child represents undoubtedly a provocation in a town in which the mafia kills people daily." 1992: an African soldier with a rehung machine-gun keeps a human thigh bone on the back like an officer staff. In an accompanying press conference in London the journalists rage, Toscani wants to accuse subtly and cynically the Africans of still eating human flesh like cannibals. No, Toscani answers, this photo points "like a black soldier can take on the same pose of the former British colonial officers in Africa exactly, because abuse of power also rubs off on the suppressed before." The London journalists with indignation screemed down the Photographer Toscani and his sponsor Luciano Benetton. Is Toscani too clever for the European press? After one (for him informative) comparison tour to Madrid and Amsterdam, Prague and Budapest, Frankfurt and Vienna, New York (in the Public Library) and Paris, Naples and Zurich -- he and Luciano Benetton reached Tokyo. Toscani résumé: "The Japanese want to understand. They listen. They analyse. They include everything in theirselves. Such an attitude is too frequently missing in the Europe of the spell curses and the small puffed-up cocks." My résumé: I have never read a more instructive book than this one about the role of photography in the modern civilization ...
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