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William Lidwell is the Director of Design at Stuff Creators Design in Houston, Texas. He is author of the best-selling design book, Universal Principles of Design, which has been translated into 12+ languages; Deconstructing Product Design, a social deconstruction of 100 classic products; and lecturer of two video series on design: "How Colors Affect You: What Science Reveals" available from The Great Courses, and "The Science of Logo Design" available from Lynda.com.William Lidwell writes, speaks, and consults on topics of design and engineering. He is the author of multiple books including the best-selling design book Universal Principles of Design, which has been translated into 16 languages. He lives in Houston, TX.William Lidwell writes, speaks, and consults on topics of design and engineering. He is the author of multiple books including the best-selling design book Universal Principles of Design, which has been translated into 16 languages. He lives in Houston, TX.
Every engineer and engineering manager should read this book every year or so. It provides a clear way to communicate critical design concepts and reminds us of what matters in... Read morePublished 24 days ago by David Fowler
I had to buy this for a Principles of Design class in grad school.
So very glad that I did. Read more
This book was required for a college class. The best I can describe it is like it's a lean and thin slice of steak—no fat, and not that much steak. Read morePublished 2 months ago by benjamin bannister
Great introduction to design. Can be read page to page since each section is short. Or, used as a reference. Not useful if you want to about how to solve design issues.Published 3 months ago by Patrik Filipsson