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Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design
 
 
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Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design [Paperback]

William Lidwell (Author), Kritina Holden (Author), Jill Butler (Author)
4.8 out of 5 stars  See all reviews (25 customer reviews)

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Book Description

1592535879 978-1592535873 January 1, 2010 Second Edition, Revised and Updated

Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work—until now.

Universal Principles of Design, Revised and Updated is a comprehensive, cross-disciplinary encyclopedia of design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the concepts applied in practice. From the "80/20” rule to chunking, from baby-face bias to Occam's razor, and from self-similarity to storytelling, every major design concept is defined and illustrated for readers to expand their knowledge.

This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.


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Editorial Reviews

About the Author

William Lidwell is a partner and chief research and development officer at the Applied Management Sciences Institute. He writes, speaks, and consults on topics of design and engineering and is the author of multiple books including the best-selling design book Universal Principles of Design, which has been translated into 16 languages. He lives in Houston, TX.


Product Details

  • Paperback: 272 pages
  • Publisher: Rockport Publishers; Second Edition, Revised and Updated edition (January 1, 2010)
  • Language: English
  • ISBN-10: 1592535879
  • ISBN-13: 978-1592535873
  • Product Dimensions: 10 x 8.7 x 0.8 inches
  • Shipping Weight: 2.1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (25 customer reviews)
  • Amazon Best Sellers Rank: #1,524 in Books (See Top 100 in Books)

More About the Author

Will writes, speaks, and consults on matters of design and engineering psychology. He is particularly interested in cross-disciplinary design and the means by which organizations achieve and institutionalize innovation. He is founder of multiple ventures, including KnowledgeWire (today Kaplan EduNeering) and WOWIO. Will is a Stuff Creator in residence at Stuff Creators Design Studio, and a Lecturer of Industrial Design at the University of Houston. He lives and works out of his studio in Houston, Texas. Follow Will on Twitter at www.twitter.com/williamlidwell.

 

Customer Reviews

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19 of 20 people found the following review helpful:
5.0 out of 5 stars Great Inspiration for Discussion, February 15, 2010
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This review is from: Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design (Paperback)
We used this as a group study book at work to help our software design skills. This book it packed with useful and interesting topics. The only difficulty for what we are using it for is we need to make the connection between the concepts and how it applies to software. This is a great mental exercise but does take significantly more brain power than if the application to software were laid out directly in the book. There is an immense amount of content in this book and I think we will be exploring many of the topics in more depth in future discussions.

On a non work side my wife wants to pick this up and read because of the interesting application it has to every day life and advertising. Overall a very interesting and insightful book.
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5 of 5 people found the following review helpful:
5.0 out of 5 stars A top pick for any architecture or design library, March 18, 2010
This review is from: Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design (Paperback)
Universal Principles of Design packs in over a hundred ways to influence perception, enhance usability, and increase appeal through better design choices, and is a top pick for any architecture or design library. Chapters review the basics of design then show how basics may be expanded into advanced concepts, offering a wealth of visual examples from all disciplines from graphic design to architecture and user-interface design. Highly recommended!
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10 of 12 people found the following review helpful:
4.0 out of 5 stars excellent for products, advertising/graphics, interaction, February 23, 2010
Amazon Verified Purchase(What's this?)
This review is from: Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design (Paperback)
Lovely idea and format. I would imagine that this book is an valuable supplemental reading/reference for students as well as professional product/graphic designers. The references to seminal works that defined each principle were an excellent addition to the book.

The description indicated that this was a cross-disciplinary text so I was somewhat disappointed that I found that few principles that applied specifically to the environmental design disciplines and even fewer examples that clarified how universal principles might be used in environmental design -- for example modularity was defined solely in terms of modular electronics when it is widely used in furnishings, interiors and buildings. However, one could quibble about the inclusion/exclusion of each principle and example and perhaps the range of scale is too great to include environments in a robust way.

The title is a bit confusing "universal design" is a term that is used by environmental designers to indicate an approach towards inclusion of the widest segment of the population in design solutions (including disabled people, etc). Interdisciplinary design principles may have been a more clear description of the authors intent.

Overall a valuable book -- I would certainly recommend to industrial/product design students and other related disciplines
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