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Author Note from Marc Ecko
I am a brand, but I am not a label. My brand is Marc Eckō. You too are a brand. Whether you know it or not. Whether you like it or not. A brand is not skin-deep. Labels are skin-deep, but a brand—a true, authentic brand—is made of blood and bones, muscle and organs. A brand has a heartbeat.
Unlabel explores the anatomy of a brand. And it uses the Authenticity Formula (1) to explain the cross sections of that anatomy. My brand started in my parents’ garage in Lakewood, New Jersey, where I spray-painted T shirts and sold them for $10 a pop. By understanding how to harness my fear (2) and separating perception from reality (3), I grew that brand to the tune of a billion-dollar retail business. I’ve built skate brands, hip-hop brands, magazine and video game brands. I’ve built brands that people literally tattoo on their bodies, which is “branding” in the truest sense. But the most important brand that I built was me, the personal brand that’s from my guts to the skin (4).
My philosophy is simple: unlabel.
Not “un” as in the nihilist or negative sense of the prefix, but in the “refuse” sense of the meaning. Refuse to be labeled.
Fight their labels.
Ignore their labels.
Peel off their labels.
Unlabel—and create your brand.
This takes work. In the same way that you do push-ups to exercise your body, you need to challenge yourself to shake free of the herd, find your own unique voice, and create your personal authentic brand.
Find your swoosh, your Apple, your Rhino.
He pulls no punches and opens up in an absolutely refreshing and intelligent way. Marc Ekco is a true creator.Published 1 month ago by Senor Jin-Ja
A friend of mine gave me this book on a Friday afternoon as I was leaving work. I didn't think much of it at the time, but then I started reading it and I didn't want to put it... Read morePublished 1 month ago by Matt Byron
Hearing a biography with the author's voice-- you get the benefit of knowing the degree of his emotion as he relates his story. Interesting read... Or listen.Published 1 month ago by JamminDownJD
Defiantly suggest! As anyone going through a creative process/entrepreneur, it's good to know your not alone. Reading this reminded me to keep my guts to the skin. Read morePublished 1 month ago by Durbin Keeney III
Building a brand is an arduous journey. Mark shared his in this book. Worth reading and reflecting upon. Be AWEthentic!Published 3 months ago by Skinny Asian Dude
From the artist who tagged us all with Air Force One I was blown away by the amazing overall content and design/layout of this brilliant look inside the genius behind the Brand.Published 3 months ago by MTHREE