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Godin believes that a solid idea is the best route to success in the new century, but one "that just sits there is worthless." Through the magic of "word of mouse," however, the Internet offers a unique opportunity for interested individuals to transmit ideas quickly and easily to others of like mind. Taking up where his previous book Permission Marketing left off, Godin explains in great detail how ideaviruses have been launched by companies such as Napster, Blue Mountain Arts, GeoCities, and Hotmail. He also describes "sneezers" (influential people who spread them), "hives" (populations most willing to receive them), and "smoothness" (the ease with which sneezers can transmit them throughout a hive). In all, an infectious and highly recommended read. --Howard Rothman --This text refers to an out of print or unavailable edition of this title.
I always enjoy reading Seth's work. Just as he said, he puts the obvious on paper. This gives us an a-ha moment and great insight into having a big impact in an over saturated,... Read morePublished 2 days ago by Paul J
As most of his work, it's great, insightful, and a must-read. So crazy how much insight this guy had 10+ years ago. Read morePublished 15 months ago by Luis Vazquez
Well, maybe you can, but not in this book. He is on to something important if you want to brand and market products in today's world. Read morePublished 18 months ago by JayByrd
I think Seth Is a brilliant Marketer and Thinker. I Always enjoy his concepts on topics such as marketing and customer acquisition. Read morePublished 20 months ago by Deon
Not a book that I would purchase again. A lot of info outdated. Maybe there is a more up to date book nowPublished 23 months ago by Marlene Moore
It will give you good examples have ideas might or may not work. I consider the book an easy to read and practice in the future.Published on August 29, 2013 by Nelson T.