- The Domino Project: Designed for organizations big and small, the ideas in The Domino Project will change things for the better.
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Godin believes that a solid idea is the best route to success in the new century, but one "that just sits there is worthless." Through the magic of "word of mouse," however, the Internet offers a unique opportunity for interested individuals to transmit ideas quickly and easily to others of like mind. Taking up where his previous book Permission Marketing left off, Godin explains in great detail how ideaviruses have been launched by companies such as Napster, Blue Mountain Arts, GeoCities, and Hotmail. He also describes "sneezers" (influential people who spread them), "hives" (populations most willing to receive them), and "smoothness" (the ease with which sneezers can transmit them throughout a hive). In all, an infectious and highly recommended read. --Howard Rothman --This text refers to an out of print or unavailable edition of this title.
This book is well written and an easy read.
Seth Godin set forth to spread his book like a virus to everyone he could through his connections, and their connections, and their connections and "so on and so on".
I first started reading the book when it came out and put it back down after about 60 pages.
I think Seth Is a brilliant Marketer and Thinker. I Always enjoy his concepts on topics such as marketing and customer acquisition. Read morePublished 28 days ago by Dontae
Not a book that I would purchase again. A lot of info outdated. Maybe there is a more up to date book nowPublished 3 months ago by Marlene Moore
It will give you good examples have ideas might or may not work. I consider the book an easy to read and practice in the future.Published 7 months ago by Nelson T.
While the examples may seem old school, the principles in this book are more applicable in today's world than ever before. Read morePublished 9 months ago by Barrett
Anything Seth Godin writes is worth running out and grabbing straight away! Fill your library with his products and you'll be well on your way to success in all you do.Published 9 months ago by Linda Williamson
As a geek for marketing books I recently stumbled upon Seth Godins work. This is the first book I read by him and felt it was an incredible introduction. Read morePublished 11 months ago by Amanda
This is a very inspirational book with many case studies and statistics. If you are about to open a company (like I am) then this book will set you on the right track. Read morePublished on February 17, 2012 by Sahra Badou
Offers some good advice, but there's not too much here that's either new or revolutionary. I read the book over a long period of time, with a break of several months right in the... Read morePublished on October 15, 2011 by K.M. Weiland, Author of Historical and Speculative Fiction
Unleashing the Ideavirus
Stop marketing AT people! Turn Your Ideas into Epidemics by helping your customers do the marketing for you. Read more