Seth Godin examines how companies like Napster and Hotmail have successfully launched idea viruses - a customer-to-customer dialogue. He offers a recipe to creating your own idea virus and shows how businesses can use idea virus marketing to succeed in a world that doesn't want to hear from traditional marketeers anymore.
Book Description
Editorial Reviews
About the Author
Seth Godin is Vice President, Direct Marketing, for Yahoo! He founded the phenomenally successful online marketing company Yoyodyne before selling it to Yahoo in 1998.
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Most Helpful Customer Reviews
4 of 4 people found the following review helpful:
5.0 out of 5 stars
Spreading the virus,
By
This review is from: Unleashing the Ideavirus (Paperback)
Two hundred years ago, land was the principal currency; one-hundred years ago, factories drove the market; today, our society values knowledge, and ideas above all else. In this book, Seth Godin tells us how to create and leverage this dynamic in our favor; he describes how ideaviruses are created, propagated and sustained. If you want to know what a successful ideavirus must have, how to find the target audience, or how to get influencers (sneezers) to talk about your product, this is a book for you! Also, don't forget that you can get a free e-copy of this book from his website!
0 of 1 people found the following review helpful:
3.0 out of 5 stars
Good book,
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Amazon Verified Purchase(What's this?)
This review is from: Unleashing the Ideavirus (Paperback)
Seth has a lot of ideas. If you are a creative type, this is worth a read.
0 of 1 people found the following review helpful:
3.0 out of 5 stars
Enteraining but nothing really new,
By Phillip Schwarzmann "Stand-up comic. Writer. ... (Helsinki, Finland) - See all my reviews (REAL NAME)
This review is from: Unleashing the Ideavirus (Paperback)
A quick, fun read. But I think there's viral marketing books out there with more useful content.
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