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4 Reviews
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4 of 4 people found the following review helpful:
5.0 out of 5 stars
Spreading the virus
Two hundred years ago, land was the principal currency; one-hundred years ago, factories drove the market; today, our society values knowledge, and ideas above all else. In this book, Seth Godin tells us how to create and leverage this dynamic in our favor; he describes how ideaviruses are created, propagated and sustained. If you want to know what a successful ideavirus...
Published on February 20, 2007 by Ilya Grigorik
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0 of 1 people found the following review helpful:
3.0 out of 5 stars
Good book
Seth has a lot of ideas. If you are a creative type, this is worth a read.
Published 16 months ago by M. Scharnagl
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4 of 4 people found the following review helpful:
5.0 out of 5 stars
Spreading the virus,
By
This review is from: Unleashing the Ideavirus (Paperback)
Two hundred years ago, land was the principal currency; one-hundred years ago, factories drove the market; today, our society values knowledge, and ideas above all else. In this book, Seth Godin tells us how to create and leverage this dynamic in our favor; he describes how ideaviruses are created, propagated and sustained. If you want to know what a successful ideavirus must have, how to find the target audience, or how to get influencers (sneezers) to talk about your product, this is a book for you! Also, don't forget that you can get a free e-copy of this book from his website!
0 of 1 people found the following review helpful:
3.0 out of 5 stars
Good book,
By
Amazon Verified Purchase(What's this?)
This review is from: Unleashing the Ideavirus (Paperback)
Seth has a lot of ideas. If you are a creative type, this is worth a read.
0 of 1 people found the following review helpful:
3.0 out of 5 stars
Enteraining but nothing really new,
By Phillip Schwarzmann "Stand-up comic. Writer. ... (Helsinki, Finland) - See all my reviews (REAL NAME)
This review is from: Unleashing the Ideavirus (Paperback)
A quick, fun read. But I think there's viral marketing books out there with more useful content.
0 of 1 people found the following review helpful:
5.0 out of 5 stars
A must have marketing book,
This review is from: Unleashing the Ideavirus (Paperback)
Seth Godin is an entertaining writer which includes some very sound marketing advice.
This book explores the challenges faced by marketers today about how to have your service or product go gang-busters in an overcrowded market place. I would recommend this and every one of Seth's books highly. |
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Unleashing the Ideavirus by Seth Godin (Paperback - January 2, 2002)
Used & New from: $3.03
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