Unlock Your Mind: A Practical Guide to Deliberate and Systematic Innovation [Hardcover]

Dennis Sherwood (Author)

Book Description

Publication Date: June 1998 | ISBN-10: 0566079836 | ISBN-13: 978-0566079832

Do you believe that innovation is about a "creative genius" having that unique thought that no-one in the world has had before? The author believes that ability is in all of us and we can train ourselves to develop it - deliberately and systematically. You'll need to change your attitude to thinking, adopt a number of simple tools and techniques, and even be prepared to think about the way your organization makes decisions. The author "unlocks your mind" by encouraging you to think differently with quirky exercises designed to help you draw on your own experience and knowledge in a new way. The work offers practical and off-beat techniques and ideas, with guest appearances by Beethoven, The Beatles, science and nature. It offers you the opportunity to make innovation a tangible reality.

Product Details

• Hardcover: 238 pages
• Publisher: Gower Pub Co (June 1998)
• Language: English
• ISBN-10: 0566079836
• ISBN-13: 978-0566079832
• Product Dimensions: 9.6 x 6.8 x 0.9 inches
• Shipping Weight: 1.3 pounds
• Amazon Best Sellers Rank: #2,041,729 in Books (See Top 100 in Books)

More About the Author

Dennis Sherwood now runs his own consulting business, The Silver Bullet Machine Manufacturing Company Limited, which specialises on organisational creativity and innovation. Dennis studied physics at Clare College, Cambridge University (MA), molecular biophysics at Yale University (MPhil), and biology at the University of California at San Diego (PhD); Dennis is also a Sloan Fellow (with distinction) of London Business School. Dennis was for 12 years a consulting partner with Deloitte, Haskins and Sells, and subsequently Coopers & Lybrand; he was an Executive Director with Goldman Sachs; a partner in Bossard Consultants; and Managing Director of the UK operations of SRI Consulting.