Review
"It can be very helpful to look at your business as a potential purchaser would. It can show you where the real sources of value are and where the real potential to improve is. For our money, the best primer is Thomas Horn's manual." -- INC. MAGAZINE
"Makes appraising a company as straightforward as balancing the checkbook. Horn's manual, believe it or not, is laid out in plain language. What financial lingo you aren't familiar with is listed in a complete glossary." -- WALL STREET JOURNAL
"An understandable, step-by-step guide. ... A very profitable exercise, even if the business isn't for sale." -- INDUSTRY WEEK
"Takes the confusion out of finding the dollar value of a business. This new publication takes the established methods used by experts and breaks them down into easy-to-understand, well-defined steps. Designed for both the professional and the non-expert."-- NATIONAL PUBLIC ACCOUNTANT
"Horn's book is extremely well-organized and easy to understand. Readers can skip to whichever techniques best fit their needs." -- PERSONAL INVESTOR Magazine
"Suggested reading on the ins and outs of buying and selling a business." -- SUCCESS Magazine
"A useful, amusingly written, yet technically complete guide. Offers the non-expert a way to obtain profession results efficiently." -- REAL ESTATE FINANCE TODAY
"Extremely valuable when talking to bankers and investors or when handling a potential acquirer."- MANAGEMENT REVIEW
"Horn's guide should be in the library of every small businessman - and quite a few larger organizations! -- THE MIDWEST BOOK REVIEW
"The easy-to-read explanations can be used by anyone to save themselves thousands of dollars in appraisal fees." -- OBER INCOME LETTER
From the Publisher
This book is an updated and revised version of our very popular "Business Valuation Manual". It is the most user-friendly book available on this subject, designed for busy people who want professional results. If you've looked at other books on this subject, you've probably found them hard to follow. Our book is never over-simplified, yet it tells you exactly what to do at every step with very clear instructions. It wins praise not only from accountants and professional valuators, but also from business owners without any formal training in accounting or finance.