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Since the start of 2009, the International Franchise Association has taken a leading role in advocating for an enhanced focus on the economic challenges and troubles facing the franchise business community. In the wake of the severe economic downturn on Wall Street, IFA began calling on the federal government to take action that would thaw frozen credit markets. At every opportunity, IFA has continued to deliver a fundamental message that in times of economic stress, franchising gives small businesses an extra margin of help through access to training, business methods and marketing support provided by the franchisor.
