Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your email address or mobile phone number.

Buy Used
+ $3.99 shipping
Used: Good | Details
Condition: Used: Good
Comment: Book shows a small amount of wear to cover and binding. Some pages show signs of use. Sail the Seas of Value.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

Unmarketable: Brandalism, Copyfighting, Mocketing, and the Erosion of Integrity Paperback – November 12, 2007

4.7 out of 5 stars 3 customer reviews

See all 2 formats and editions Hide other formats and editions
New from Used from
"Please retry"
$3.55 $0.01

2016 Book Awards
Browse award-winning titles. See all 2016 winners
click to open popover

Editorial Reviews


A work of honesty and, yes, integrity. -- Kirkus Reviews

An intelligent, funny, and frequently dispiriting study....that everyone who cares about any culture should read. -- Bitch

Contains the frisson of a murder mystery. While that mystery is never solved, the questions Moore raises are basic and uncomfortable. -- EyeWeekly

Conversational, intellectually curious, and charmingly ragged, an anti-corporate manifesto with a difference: It exudes raw coolness. -- Mother Jones

Emphasise[s] how 'integrity' and 'emotional connections' are increasingly being sought from independent artists by large corporations at a knockdown price. -- The Guardian

Five stars. -- Time Out Chicago

Offers something distinctly more radical than merely protesting against consumerism: a total rejection of the competitive ethos that drives capitalist culture. -- Los Angeles Times

Real-life examples pack a punch, as do her irreverent and occasionally salty language. Engaging to read. (Booklist -- REVIEW

Sharp and valuable muckraking. -- Time Out New York

Still, it is getting harder to trust that which looks or sounds independent. -- Forbes

About the Author

Anne Elizabeth Moore is the co-editor of Punk Planet, The Best American Comics series editor, and the author of Hey Kidz! Buy This Book: A Radical Primer on Corporate and Governmental Propaganda and Artistic Activism for Short People. She has written for Bitch, the Chicago Reader, In These Times, The Onion, The Progressive, and Chicago Public Radio WBEZ's radio program 848. She lives in Chicago.

Product Details

  • Paperback: 262 pages
  • Publisher: New Press, The (November 12, 2007)
  • Language: English
  • ISBN-10: 1595581685
  • ISBN-13: 978-1595581686
  • Product Dimensions: 7.6 x 5.3 x 0.7 inches
  • Shipping Weight: 9.6 ounces
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #760,768 in Books (See Top 100 in Books)

Customer Reviews

5 star
4 star
3 star
2 star
1 star
See all 3 customer reviews
Share your thoughts with other customers

Top Customer Reviews

By Elizabeth S. Mason on April 10, 2008
Format: Paperback
Unmarketable articulately and wittily outlines how corporate America utilizes strategies of the underground for to market both underground and mainstream media. In this process, the corporate somehow manipulates the underground into the destruction of its own underground culture. The sad truth is that its probably only going to get worse. In fact, Entertainment Weekly in issue #984 Mar 28, 08 just ran a "Special Bonus Edition Entertainment Weekly: The Indie Rock 25" supplement, a saddle-stitched book that pulls out of the magazine separate from the rest of the issue, full of information about bands like Radiohead, Spoon, Yo La Tengo, the Pixies, and more, interspersed with ads for Toyota's Yaris, the ads themselves illustrated by the talented graphics artist and show poster designer Nazario Graziano, which lets us know just how subcultural a Yaris is supposed to be. And no doubt, a Yaris is a cute car. But let's not fool ourselves. Toyota ain't no small mom-and-pop business. They're out for your dough. And they're out to get your dough especially if you're young, subversive and into cool illustration. Ads like this supplement in EW have become more and more common, and unfortunately this is just going to go on and on. Moore's book is full of examples like this (OK, not the particular example since the EW Yaris ad is newer than the book), just like the bug zapper that nobody wants to look at. Thankfully, Unmarketable is a totally fun read.

Ms. Moore is the perfect author for this book because she's an experienced media critic and writer on a variety of topics relating to activism. She was the co-editor of the now-defunct Punk Planet. She's written for a whole slew of magazines including the Onion and Bitch. She's even been on Chicago Public Radio. Anne Elizabeth Moore continues to be at the forefront of making quality media and marketing observation.
Comment 9 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback
I found this to be interesting and ultimately useful.

The style is concise and witty.

Any book which heps the reader to emerging insidious marketing techniques is worth reading. The fact that this one is well-written makes what is essential a pleasure.

If the price is beyond your means, try your local public library.

If they don't have it, request it!
Comment 7 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback
Some very interesting insights into the growing seamlessness between indie and corporate culture:

-If you try to control the discourse about a piece after it's out there, you must admit that it's become intellectual property and is no longer art (compensation is another matter)
-Work for hire is not yours, no matter how hard the corporation tries to sell it that way
-Corporations have destroyed the myth of the aesthete by selling it to everyone else
-transparency is the best way to encourage integrity on all sides, even if it destroys the illusion of uninhibited expression

I was struck by how many times the participants in these faux-DIY campaigns used "really organic" or some variant to describe the experience. Ummm, I know reading the stipulations of the contract might "totally strangle my muse, man" or something else to the effect of shattering the illusion of autonomy, but it's entirely necessary, as Ms. Moore points out. Once you know the boundaries in which you are expected to perform, you know exactly where those boundaries are best exploited according to your own (hopefully admirable) ethos. That, to me, is the most important lodestar in punk, which has been subsumed by its more immediately profitable counterpart, the myth of the aesthete and the hyperreal cult of hyper-individualism.

One of the most surreal examples in the book is where she details the "graffadi" wars--and just how much of a zero-sum game they are. No one wins, and no one emerges looking good--not the artist collectives, not the corporations or the artists in their employ, not the reactionary taggers, not the city, nor the business owners that sell the wall space.

One of the more sobering examples is the war between Minor Threat and Nike.
Read more ›
Comment 3 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse