Why market and sell to people only in the "real world.,." when there's a "Second Life" filled with unlimited possibility for profit? A comprehensive, in-depth guide to the opportunities in this new marketplace, "The Second Life Business Builder" gives readers practical tips and strategies for creating an income stream, and marketing or extending a brand on the site. This is the one book that reveals the best ways to make money using the hottest thing online.
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Book Description
Editorial Reviews
Review
"This guide shows entrepreneurs how to assess potential opportunities and conduct business in Second Life and includes many handy lists of practical dos and don’ts. With Second Life continually evolving, business possibilities there are in fact limitless, as this book shows. Essential reading for all entrepreneurs and recommended for both the general public and business students." --Library Journal
Book Description
One of the hottest trends in pop culture, Second Life®, is a virtual, 3-D “world” that exists on the Internet. Populated by adults and teens alike—in numbers going into the tens of millions—those who use Second Life® barter and buy much the way they do in real life. They’re also just as open to ads, products, and marketing—and businesses are just now discovering the enormous potential.
A comprehensive, in-depth guide to the opportunities in this new marketplace, The Unofficial Guide to Building Your Business in the Second Life® Virtual World gives readers practical tips and strategies for creating an income stream, and marketing or extending a brand on the site. The book provides relevant examples—from IBM creating a collaborative virtual workspace, to start-up companies with virtual goods, to Princeton University offeing Second Life® classrooms—and provides proven techniques for successfully generating buzz through Second Life®-centered promotions and advertisements. This is one book that reveals the best ways to make money using the hottest thing online.
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Customer Reviews
Most Helpful Customer Reviews
3 of 3 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
You should visit even if you don't plan to establish a business presence. I bought the book because I was featured in it. It's an excellent book about the opportunities available to the people willing to take the time to build a business. I know several people who have built SL businesses since the book was written and despite the generally bad economic times we're in currently. If you're a creative person and have a feel for Second Life, get this book to spur you forward.
2 of 2 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
Very well written and easy to use. Kudos to the Mahar's for writing this guide with explanations as you go. This book will show you all the how to's for Second Life. It also has a Lingo Glossary for Second Life in the back of the book. WELL DONE!!! - and don't forget to visit MOLASKEY'S PUB!!
1 of 1 people found the following review helpful
Format:Paperback
What I really like about this book is that it isn't a write-and-run about Second Life. The authors bridge real-world practicality with the knowledge and experience that only comes from having a significant and continued presence within Second Life. As approachable as they are knowledgeable, you're free to show up to Molaskey's Pub, hang out with the authors and others who have cracked the code of creativity in Second Life, and continue active learning of the lessons offered you in the book.
Most Recent Customer Reviews
Easy understanding of the virtual world with this book
I was a virtual world novice before I read this book. This book gives an excellent understanding of the virtual world and how it can help in your business and everyday life. Read more
Published on July 9, 2009 by N. Castello
Virtual world marketing is a unique, different approach and Second...
Learn how to market and sell products, services and brand in a unique virtual world that is Second Life with The Unofficial Guide to Building Your Business in the Second Life... Read more
Published on June 14, 2009 by Midwest Book Review
Great insight to doing business in a variety of ways
Great book. It makes you realize how many ways there are to use virtual reality. It is a new place to spotlight your talents.
Published on May 7, 2009 by Mia Kitchensink
A Must Read for SL Business Owners
This book provides critical information that will help entrepreneurs in Second Life deal with the quirks that are unique to developing a virtual business. Read more
Published on April 23, 2009 by Peggy H. Schear
Inside This Book
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Key Phrases - Statistically Improbable Phrases (SIPs):
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building your business, silicon island, add friend, pub crawl, hype cycle, burning life, mature sim, group insignia, other virtual worlds, avatar name, virtual real estate, venue owners, virtual land, fair market rate, life online Key Phrases - Capitalized Phrases (CAPs): (learn more)
The Unofficial Guide, Linden Lab, Molaskey's Pub, Princeton University, The Electric Sheep Company, Scope Cleaver, Philip Rosedale, Jon Brouchoud, Genesis of Life, Orientation Island, American Cancer Society, Business Relationships, Second Life, Susan Tenby, Keystone Bouchard, The New Media Consortium, Colin Parris, Teen Grid, Clear Ink, New York, Nasus Dumart, Steve Prentice, Business Builder, The Evolving Metaverse, Green Home Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
building your business, silicon island, add friend, pub crawl, hype cycle, burning life, mature sim, group insignia, other virtual worlds, avatar name, virtual real estate, venue owners, virtual land, fair market rate, life online Key Phrases - Capitalized Phrases (CAPs): (learn more)
The Unofficial Guide, Linden Lab, Molaskey's Pub, Princeton University, The Electric Sheep Company, Scope Cleaver, Philip Rosedale, Jon Brouchoud, Genesis of Life, Orientation Island, American Cancer Society, Business Relationships, Second Life, Susan Tenby, Keystone Bouchard, The New Media Consortium, Colin Parris, Teen Grid, Clear Ink, New York, Nasus Dumart, Steve Prentice, Business Builder, The Evolving Metaverse, Green Home Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
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