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The Unofficial Guide to Building Your Business in the Second Life Virtual World: Marketing and Selling Your Product, Services, and Brand In-World Paperback – March 25, 2009


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Product Details

  • Paperback: 320 pages
  • Publisher: AMACOM (March 25, 2009)
  • Language: English
  • ISBN-10: 081441270X
  • ISBN-13: 978-0814412701
  • Product Dimensions: 9.1 x 7.4 x 0.8 inches
  • Shipping Weight: 1.2 pounds
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Best Sellers Rank: #1,296,873 in Books (See Top 100 in Books)

Editorial Reviews

Review

"This guide shows entrepreneurs how to assess potential opportunities and conduct business in Second Life and includes many handy lists of practical dos and don’ts. With Second Life continually evolving, business possibilities there are in fact limitless, as this book shows. Essential reading for all entrepreneurs and recommended for both the general public and business students." --Library Journal

Book Description

One of the hottest trends in pop culture, Second Life®, is a virtual, 3-D “world” that exists on the Internet. Populated by adults and teens alike—in numbers going into the tens of millions—those who use Second Life® barter and buy much the way they do in real life. They’re also just as open to ads, products, and marketing—and businesses are just now discovering the enormous potential.

A comprehensive, in-depth guide to the opportunities in this new marketplace, The Unofficial Guide to Building Your Business in the Second Life® Virtual World gives readers practical tips and strategies for creating an income stream, and marketing or extending a brand on the site. The book provides relevant examples—from IBM creating a collaborative virtual work­space, to start-up companies with virtual goods, to Princeton University offe­ing Second Life® classrooms—and provides proven techniques for successfully generating buzz through Second Life®-centered promotions and adver­tisements. This is one book that reveals the best ways to make money using the hottest thing online.


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4 of 4 people found the following review helpful By T. Robinson on October 27, 2010
Format: Paperback Verified Purchase
You should visit even if you don't plan to establish a business presence. I bought the book because I was featured in it. It's an excellent book about the opportunities available to the people willing to take the time to build a business. I know several people who have built SL businesses since the book was written and despite the generally bad economic times we're in currently. If you're a creative person and have a feel for Second Life, get this book to spur you forward.
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3 of 3 people found the following review helpful By Steven R. Nelson on April 16, 2009
Format: Paperback
What I really like about this book is that it isn't a write-and-run about Second Life. The authors bridge real-world practicality with the knowledge and experience that only comes from having a significant and continued presence within Second Life. As approachable as they are knowledgeable, you're free to show up to Molaskey's Pub, hang out with the authors and others who have cracked the code of creativity in Second Life, and continue active learning of the lessons offered you in the book.
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3 of 3 people found the following review helpful By Jane M. Cusmano on March 2, 2009
Format: Paperback Verified Purchase
Very well written and easy to use. Kudos to the Mahar's for writing this guide with explanations as you go. This book will show you all the how to's for Second Life. It also has a Lingo Glossary for Second Life in the back of the book. WELL DONE!!! - and don't forget to visit MOLASKEY'S PUB!!
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Format: Paperback
Learn how to market and sell products, services and brand in a unique virtual world that is Second Life with The Unofficial Guide to Building Your Business in the Second Life Virtual World. Virtual world marketing is a unique, different approach and Second Life is one of the hottest new trends in pop culture, offering a virtual 3-D 'world' that exists only on the internet and sees traffic from tens of millions of users. Examples from other businesses teach how to tailor Second Life's structure to a marketing pursuit
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