The Unofficial Guide to Building Your Business in the Second Life Virtual World: Marketing and Selling Your Product, Services, and Brand In-World [Paperback]

Jay Mahar (Author), Sue Martin Mahar (Author)

Book Description

Publication Date: March 25, 2009

Why market and sell to people only in the "real world.,." when there's a "Second Life" filled with unlimited possibility for profit? A comprehensive, in-depth guide to the opportunities in this new marketplace, "The Second Life Business Builder" gives readers practical tips and strategies for creating an income stream, and marketing or extending a brand on the site. This is the one book that reveals the best ways to make money using the hottest thing online.

Editorial Reviews

Review

"This guide shows entrepreneurs how to assess potential opportunities and conduct business in Second Life and includes many handy lists of practical dos and don’ts. With Second Life continually evolving, business possibilities there are in fact limitless, as this book shows. Essential reading for all entrepreneurs and recommended for both the general public and business students." --Library Journal

Book Description

One of the hottest trends in pop culture, Second Life®, is a virtual, 3-D “world” that exists on the Internet. Populated by adults and teens alike—in numbers going into the tens of millions—those who use Second Life® barter and buy much the way they do in real life. They’re also just as open to ads, products, and marketing—and businesses are just now discovering the enormous potential.

A comprehensive, in-depth guide to the opportunities in this new marketplace, The Unofficial Guide to Building Your Business in the Second Life® Virtual World gives readers practical tips and strategies for creating an income stream, and marketing or extending a brand on the site. The book provides relevant examples—from IBM creating a collaborative virtual work­space, to start-up companies with virtual goods, to Princeton University offe­ing Second Life® classrooms—and provides proven techniques for successfully generating buzz through Second Life®-centered promotions and adver­tisements. This is one book that reveals the best ways to make money using the hottest thing online.

See all Editorial Reviews

Product Details

• Reading level: Ages 18 and up
  
• Paperback: 320 pages
• Publisher: AMACOM (March 25, 2009)
• Language: English
• ISBN-10: 081441270X
• ISBN-13: 978-0814412701
• Product Dimensions: 9.1 x 7.4 x 0.8 inches
• Shipping Weight: 1.2 pounds
• Average Customer Review: 5.0 out of 5 stars  See all reviews (7 customer reviews)
• Amazon Best Sellers Rank: #524,420 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

5.0 out of 5 stars Welcome to Second Life, October 27, 2010

By 

T. Robinson - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: The Unofficial Guide to Building Your Business in the Second Life Virtual World: Marketing and Selling Your Product, Services, and Brand In-World (Paperback)

You should visit even if you don't plan to establish a business presence. I bought the book because I was featured in it. It's an excellent book about the opportunities available to the people willing to take the time to build a business. I know several people who have built SL businesses since the book was written and despite the generally bad economic times we're in currently. If you're a creative person and have a feel for Second Life, get this book to spur you forward.

2 of 2 people found the following review helpful:

5.0 out of 5 stars KUDO'S TO THE MAHAR'S!!!, March 2, 2009

By 

Jane M. Cusmano (Brick, NJ) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: The Unofficial Guide to Building Your Business in the Second Life Virtual World: Marketing and Selling Your Product, Services, and Brand In-World (Paperback)

Very well written and easy to use. Kudos to the Mahar's for writing this guide with explanations as you go. This book will show you all the how to's for Second Life. It also has a Lingo Glossary for Second Life in the back of the book. WELL DONE!!! - and don't forget to visit MOLASKEY'S PUB!!

1 of 1 people found the following review helpful:

5.0 out of 5 stars Authentic knowledge and experience, April 16, 2009

By 

Steven R. Nelson (San Ramon, CA USA) - See all my reviews
(REAL NAME)   

This review is from: The Unofficial Guide to Building Your Business in the Second Life Virtual World: Marketing and Selling Your Product, Services, and Brand In-World (Paperback)

What I really like about this book is that it isn't a write-and-run about Second Life. The authors bridge real-world practicality with the knowledge and experience that only comes from having a significant and continued presence within Second Life. As approachable as they are knowledgeable, you're free to show up to Molaskey's Pub, hang out with the authors and others who have cracked the code of creativity in Second Life, and continue active learning of the lessons offered you in the book.