Customer Reviews

The Unofficial Guide to Building Your Business in the Second Life Virtual World: Marketing and Selling Your Product, Services, and Brand In-World

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You should visit even if you don't plan to establish a business presence. I bought the book because I was featured in it. It's an excellent book about the opportunities available to the people willing to take the time to build a business. I know several people who have built SL businesses since the book was written and despite the generally bad economic times we're in currently. If you're a creative person and have a feel for Second Life, get this book to spur you forward.

Very well written and easy to use. Kudos to the Mahar's for writing this guide with explanations as you go. This book will show you all the how to's for Second Life. It also has a Lingo Glossary for Second Life in the back of the book. WELL DONE!!! - and don't forget to visit MOLASKEY'S PUB!!

What I really like about this book is that it isn't a write-and-run about Second Life. The authors bridge real-world practicality with the knowledge and experience that only comes from having a significant and continued presence within Second Life. As approachable as they are knowledgeable, you're free to show up to Molaskey's Pub, hang out with the authors and others who have cracked the code of creativity in Second Life, and continue active learning of the lessons offered you in the book.

I was a virtual world novice before I read this book. This book gives an excellent understanding of the virtual world and how it can help in your business and everyday life. I would highly recommend this book to anyone interested in learning about the virtual world.

Learn how to market and sell products, services and brand in a unique virtual world that is Second Life with The Unofficial Guide to Building Your Business in the Second Life Virtual World. Virtual world marketing is a unique, different approach and Second Life is one of the hottest new trends in pop culture, offering a virtual 3-D 'world' that exists only on the internet and sees traffic from tens of millions of users. Examples from other businesses teach how to tailor Second Life's structure to a marketing pursuit

Great book. It makes you realize how many ways there are to use virtual reality. It is a new place to spotlight your talents.

This book provides critical information that will help entrepreneurs in Second Life deal with the quirks that are unique to developing a virtual business. Well written and documented by knowledgeable authors who did not just make a quick trip into Second Life to write this book and that makes all the difference.