The Unofficial Guide to Marketing Your Business Online [Paperback]

Jason R. Rich (Author)

Book Description

ISBN-10: 0764562681 | ISBN-13: 978-0764562686 | Publication Date: December 1, 2000 | Edition: 1

In this companion to his Wall Street Journal bestseller The Unofficial Guide to Starting a Business Online, Jason Rich offers both traditional and online business owners an array of powerful online advertising and marketing techniques--along with suggestions for using the Internet to enhance public relations. The book includes interviews with other online marketing and advertising experts and shows you how to:

• Use the Web as a powerful advertising and marketing tool
• Promote a traditional business online
• Write effective online newsletters and press releases
• Avoid the common mistakes of online advertising
• Use traditional advertising and marketing techniques to get people online
• Create a realistic budget for online-based promotions

Editorial Reviews

Review

If you're looking for the inside scoop on doing business in the ever-changing World Wide Web, you should read this book. -- Kathy Juhl, Director of Catalog Sales and Marketing, American Nurseryman Publishing Co.

This is the book to buy if you want sound advice on how to promote your business online. -- Jim McCann, CEO, 1-800-FLOWERS.COM

From the Back Cover

The inside scoop...for when you want more than the official line!

"This is the book to buy if you want sound advice on how to promote your business online." ?Jim McCann, CEO, 1-800-FLOWERS.COM

"This is a great resource for small business owners?or anyone considering their first-time leap into Cyberspace. If you're looking for the inside scoop on doing business in the ever-changing World Wide Web, you should read this book." ?Kathy Juhl, Director of Catalog Sales and Marketing, American Nurseryman Publishing Co.

The top 5 ways The Unofficial Guide to Marketing Your Business Online can help you reach your customers in cyberspace!

1. Expert tips on using the Web as an effective marketing tool.
2. Proven techniques for writing dynamic press releases that get you free publicity for your business.
3. Insider strategies for avoiding the common mistakes people make when buying online advertising.
4. Traditional marketing techniques to get people online and to your Web site.
5. Guidance in creating a realistic budget for online-based marketing, advertising, and publicity.

See all Editorial Reviews

Product Details

• Paperback: 278 pages
• Publisher: Wiley; 1 edition (December 1, 2000)
• Language: English
• ISBN-10: 0764562681
• ISBN-13: 978-0764562686
• Product Dimensions: 8.2 x 5.1 x 0.6 inches
• Shipping Weight: 12 ounces
• Average Customer Review: 3.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #3,294,808 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

3.0 out of 5 stars Excellent Book, April 23, 2001

By 

Heidi Kaucher (Center Valley, PA) - See all my reviews

This review is from: The Unofficial Guide to Marketing Your Business Online (Paperback)

The Unofficial Guide to Market Your Business Online is a great book to help get your started business online. With all the internet changes and computer updates, marketing online can be difficult, but with the help of this book you still be able to know the internet inside and out. This book talks about how to use banner advertising, press releases and media kits online. It also gives you helpful hints to have an edge over competition, such as having a message board, email lists and a visitors poll. Not only does this book list helpful hints, but it also lists common mistakes that have happened to others in the past. This book can be very helpful for anyone who is not familiar with the ins and outs of the internet.