The Unofficial Guide to Starting a Small Business (Unofficial Guides) [Paperback]

Marcia Layton Turner (Author)

Book Description

Publication Date: October 22, 2004

The inside scoop . . .for when you want more than the official line

Want to be your own boss but aren't quite sure how to make it happen? This savvy guide will show you the way. Now revised and updated to cover the latest regulations, techniques, and trends, it walks you step by step through the entire start-up process, from coming up with a business plan and lining up financing to setting up shop, marketing to your customer base, and dealing with accounting, taxes, insurance, and licenses. Packed with real-world tips and tricks that you won't find anywhere else, it delivers all the know-how you need to declare independence from the 9-to-5 world, launch your business--and watch the profits grow!
* Vital Information on real-world entrepreneurship that other sources don't reveal.
* Insider Secrets on how to secure financing and choose a winning location.
* Money-Saving Techniques, including low-cost ways to market your business.
* Time-Saving Tips for creating a business plan and handling legal and accounting basics.
* The Latest Trends, including how to launch a profitable home- or Web-based business.
* Handy Checklists and Charts to help you plan your start-up and succeed in the marketplace.

Editorial Reviews

From the Back Cover

The inside scoop . . .for when you want more than the official line

Want to be your own boss but aren't quite sure how to make it happen? This savvy guide will show you the way. Now revised and updated to cover the latest regulations, techniques, and trends, it walks you step by step through the entire start-up process, from coming up with a business plan and lining up financing to setting up shop, marketing to your customer base, and dealing with accounting, taxes, insurance, and licenses. Packed with real-world tips and tricks that you won't find anywhere else, it delivers all the know-how you need to declare independence from the 9-to-5 world, launch your business—and watch the profits grow!

• Vital Information on real-world entrepreneurship that other sources don't reveal.
• Insider Secrets on how to secure financing and choose a winning location.
• Money-Saving Techniques, including low-cost ways to market your business.
• Time-Saving Tips for creating a business plan and handling legal and accounting basics.
• The Latest Trends, including how to launch a profitable home- or Web-based business.
• Handy Checklists and Charts to help you plan your start-up and succeed in the marketplace.

About the Author

MARCIA LAYTON TURNER received an MBA from the University of Michigan and worked at the Eastman Kodak Company before founding her own marketing consulting firm, Layton & Co. She has been featured in such publications as Money, Entrepreneur, and USA Weekend, and she is the author of several books, including Kmart's Ten Deadly Sins and, most recently, Emeril!: Inside the Amazing Success of Today's Most Popular Chef, both from Wiley.

Product Details

• Paperback: 432 pages
• Publisher: Wiley; 2 edition (October 22, 2004)
• Language: English
• ISBN-10: 0764572857
• ISBN-13: 978-0764572852
• Product Dimensions: 8.3 x 6.4 x 0.9 inches
• Shipping Weight: 13.6 ounces (View shipping rates and policies)
• Average Customer Review: 4.6 out of 5 stars  See all reviews (7 customer reviews)
• Amazon Best Sellers Rank: #266,006 in Books (See Top 100 in Books)

More About the Author

Marcia Layton Turner is an award-winning, bestselling author and writer who specializes in writing about small business, real estate, parenting and saving money. In addition to authoring, co-authoring and ghosting non-fiction books, Marcia also writes for magazines. Her work has appeared in BusinessWeek, Entrepreneur, Woman's Day, Health, Parenting, Black Enterprise and many others. She shares tips for writers and authors at www.becomeasixfigurewriter.com.

Customer Reviews

Most Helpful Customer Reviews

16 of 21 people found the following review helpful:

5.0 out of 5 stars Excellent reference for all small business owners, August 17, 2004

By 

M. Horner (Cincinnati, OH) - See all my reviews
(REAL NAME)   

This review is from: The Unofficial Guide to Starting a Small Business (Paperback)

I would highly recommend this book to anyone who is starting or who has a small business. There is a ton of good information and great references given throughout the entire book. I am very impressed with the amount of good information in such a small, compact book.

23 of 31 people found the following review helpful:

5.0 out of 5 stars Great resource guide, filled with useful information., January 13, 2000

By 

Marjorie L. Crum (Pittsford, New York) - See all my reviews

This review is from: The Unofficial Guide to Starting a Small Business (Paperback)

I just got the book and cannot put it down. Ms. Turner makes a potentially dry subject come to life. I particularly like the sidebar information, good examples to support the overall message.

20 of 28 people found the following review helpful:

5.0 out of 5 stars What a great book!, January 1, 2000

By 

Sandra Beckwith "Sandra Beckwith" (Fairport, NY) - See all my reviews
(REAL NAME)   

This review is from: The Unofficial Guide to Starting a Small Business (Paperback)

This is one of the best books I've read on this subject. Marcia Layton Turner really knows her stuff. I bought several copies to give to friends who are thinking about starting businesses.