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Unpublished David Ogilvy Hardcover – October 21, 1987
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Top Customer Reviews
THE CREATIVE FUNCTION
"You cannot bore people into buying your product; you can only interest them in buying it... Unless your advertising contains a Big Idea it will pass like a ship in the night... Neither soundness nor brilliance is any good by itself; each requires the other... promise, positioning--and brilliant ideas."
"The greater the similarity between products, the less part reason plays in brand selection... We try to create sharply defined personalities for our brands. And stick to those personalities, year after year."
"Nobody in advertising matters more than the copywriter and the art director." On the importance of strong design: "What would you think if the space-buyer in your agency could buy 31 times as much circulation per dollar as other space-buyers... That is exactly the position you art directors are in."
Ogilvy said "people who think well, write well." He recommended that all of his employees read Writing That Works; How to Communicate Effectively In Business by Roman and Raphaelson. He also urged his staff, "For Pete's sake write shorter memos. He hated "pseudo-academic jargon...Read more ›
In some ways more interesting than Confessions of an Advertising Man, as the stuff was not written for publication.
Though the advertising business Ogilvy worked in - and in many ways created - no longer exists there are many excellent insights and wise advice in the book.
Most Recent Customer Reviews
Olgivy is a master and a true gentleman of the highest order.Published 4 months ago by Chris Schelzi
This is a very insightful man. A very good read.
Just as important Thanks to Full Paper Jacket. speedy service, great customer service
Disappointing. I'm a huge fan of Ogilvy's writings but I couldn't get past the first few chapters here. Probably best for people who work at his agency.Published 17 months ago by RBL
Fantastic insight Ito the mind the created modern advertising.Published 17 months ago by Joseph Bagley
Nice but not much new stuff. If you've head the other, more traditional Ogilvy books, you've covered most of it.Published 21 months ago by Organizationalecologist
A man who understood people matter as much as money. A joyful, quick and inspirational read on work, culture and leadership.Published 22 months ago by Jen Thompson