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Unpublished David Ogilvy Hardcover – October 21, 1987


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--This text refers to the Paperback edition.

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Editorial Reviews

Review

Praise for Confessions of an Advertising Man: 'Still fresh - full of pithy points about not only advertising but also business Evening Standard Ogilvy is the creative force of modern advertising New York Times Small wonder that his staff treasured his sayings and could turn up memos decades later. Of what other company chief could that be said? Yorkshire Post The Father of Advertising not only reveals much about his distinctive approach to his profession, but also offers a practical masterclass in clear English as a critical business tool. That it comes from a marketing man, a profession too often associated in the popular mind with obfuscation and misdirection, makes it all the more impressive. -- Marc Sidwell City AM The king of advertising dispenses sound sense -- Robert McCrum Observer --This text refers to the Paperback edition.

About the Author

David Ogilvy CBE is often described as the 'Father of Advertising'. Before founding New York agency Ogilvy & Mather in 1948, he pursued several career paths. His iconic campaigns include legendary adverts for Dove, Hathaway, Rolls Royce and Guinness. He died in 1999.

--This text refers to the Paperback edition.
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Product Details

  • Hardcover: 178 pages
  • Publisher: Crown; Revised edition (October 21, 1987)
  • Language: English
  • ISBN-10: 0517566095
  • ISBN-13: 978-0517566091
  • Product Dimensions: 8.9 x 5.7 x 0.9 inches
  • Shipping Weight: 15.2 ounces
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (13 customer reviews)
  • Amazon Best Sellers Rank: #367,001 in Books (See Top 100 in Books)

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Customer Reviews

4.5 out of 5 stars
5 star
69%
4 star
23%
3 star
0%
2 star
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1 star
8%
See all 13 customer reviews
If you want to think like an advertising giant, then give this book a shot.
RH
Ogilvy is one of the mavens of advertising whose story demonstrates that a person's intellect is developed from multiple experiences.
Idphotodoc
I've read quite a few of Ogilvy's books and often find they all contain the same content.
Amazon Customer

Most Helpful Customer Reviews

14 of 15 people found the following review helpful By SUBIR GHOSH on November 4, 1998
Format: Hardcover
There are creative people in advertising who think and then create great campaigns. And then there is a rare breed of geniuses for whom creativity is not a professional onus; it's a way of life. David Ogilvy belongs to this breed. "The Unpublished David Ogilvy" proves this beyond doubt. Whether it's a one-liner memo or a long speech, there's always something immensely revolutionary, and immenesely simple, in DO's writings. Thanks a zillion, Joel.
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7 of 7 people found the following review helpful By Andrew Everett on July 27, 2013
Format: Paperback
This collection of David Ogilvy's memos, letters, speech excerpts, and other documents was compiled by an Ogilvy & Mather executive to commemorate the founder's 75th birthday. The writings span a 50-year period from 1935-1986. The cool thing about this book is that most of the contents were not written with the intent to be published, so it feels like a behind-the-scenes look at his management style as well as his thoughts on various subjects.

THE CREATIVE FUNCTION

"You cannot bore people into buying your product; you can only interest them in buying it... Unless your advertising contains a Big Idea it will pass like a ship in the night... Neither soundness nor brilliance is any good by itself; each requires the other... promise, positioning--and brilliant ideas."

"The greater the similarity between products, the less part reason plays in brand selection... We try to create sharply defined personalities for our brands. And stick to those personalities, year after year."

"Nobody in advertising matters more than the copywriter and the art director." On the importance of strong design: "What would you think if the space-buyer in your agency could buy 31 times as much circulation per dollar as other space-buyers... That is exactly the position you art directors are in."

WRITING

Ogilvy said "people who think well, write well." He recommended that all of his employees read Writing That Works; How to Communicate Effectively In Business by Roman and Raphaelson. He also urged his staff, "For Pete's sake write shorter memos. He hated "pseudo-academic jargon...
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2 of 2 people found the following review helpful By Ken Nielsen on January 12, 2013
Format: Kindle Edition Verified Purchase
This book collects memos, letters and notes by Ogilvy which he was at O&M.
In some ways more interesting than Confessions of an Advertising Man, as the stuff was not written for publication.
Though the advertising business Ogilvy worked in - and in many ways created - no longer exists there are many excellent insights and wise advice in the book.
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1 of 1 people found the following review helpful By Andrew Wilfred on July 14, 2014
Format: Paperback Verified Purchase
It's an interesting read about man-management and trying to get the most out of people and out of yourself. I found it particularly useful in regards to self-awareness and the ability to use eccentricity to your benefit. All in all a great book, and not just for the ad-man.
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1 of 1 people found the following review helpful By RH on January 6, 2015
Format: Paperback Verified Purchase
Big fan of david ogilvy and his company. I find all of his work fascinating including this one. If you want to think like an advertising giant, then give this book a shot. Highly recommend for smart and creative people.
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2 of 3 people found the following review helpful By Idphotodoc on January 25, 2013
Format: Hardcover Verified Purchase
Ogilvy is one of the mavens of advertising whose story demonstrates that a person's intellect is developed from multiple experiences. There is much common sense that is revealed by his writings. He knew how to develop the people he hired in such a way that they developed their own methods of solving problems that was unique to the individual. They were allowed to develop solutions that resulted in both success and failure, either result resulting in an increase in that person's knowledge and self confidence. This was in contrast to the "top down management" of most corporations today which results is developing personnel that are indistinguishable because they were molded that way. It was a refreshing read in 1986, and only small portions are outdated today.
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Format: Kindle Edition
Nice but not much new stuff. If you've head the other, more traditional Ogilvy books, you've covered most of it.
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