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Unraveling The Mysteries of Marketing [Kindle Edition]

Jeffrey Slater
4.5 out of 5 stars  See all reviews (19 customer reviews)

Print List Price: $9.99
Kindle Price: $2.99
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Book Description

Beginning your marketing journey?

Learn about marketing from a successful entrepreneur through my first-hand business experiences connecting with great communicators like President Reagan, Ben & Jerry’s, Macho Man Randy Savage and Joe Frazier.

Over the last 30 years, my life has revolved around stories about family, food and marketing. I love unraveling the threads of these tales to bring personal experiences to life and to teach clear and simple lessons about important moments in my life. I wondered if I could help the community of marketing novices who are hungry to unravel some of the mysteries of marketing by telling a few stories from my marketing career. In this book, I share many special lessons learned with their own eureka moment that highlighted important aspects about successful marketing and brand-building ideas.
These lessons didn’t occur in a classroom. They happened in the real and at times, surreal world through interactions with a wide range of both famous and not-so-famous people. I learned from a President of the United States named Reagan, a professional wrestler named Macho Man Randy Savage and the exotically strange and wonderful Frank Zappa. During my marketing journey, I came to understand how much you can learn about business and marketing by being in the moment.

Looking back, I realize that my marketing adventures were meant to teach, to inspire and eventually be shared with others interested in understanding marketing. Each story is wrapped with a single key marketing lesson, concept or insight that has helped me learn an important brand building strategies or a practical tactic. When you combine these stories together, they are like preparing a meal where each ingredient is blended together to create a sweet and delicious marketing cuisine.

There are plenty of textbooks and how-to-books available where you can also learn some of these principles.

THIS BOOK IS DIFFERENT.

My book is written by an experienced entrepreneur who did exactly what you want to do - successfully use marketing to grow a brand and to create an emotional bond between your product and your customers. Each example in this marketing memoir is filled with personal anecdotes embedded with crisp, clear information that you can use to improve your own communications efforts. My sincere hope is that this book will spark your creativity and assist as you successfully build your brand and grow your business.

Within each individual story I have extracted a key word or phrase as a marketing lesson. In simple and straightforward language, these key words can help guide you in your entrepreneurial venture or small to mid-sized business.

The book will answer marketing questions such as…

Why you must differentiate your brand from the category to be noticed and to have the market share your story.

Why asking questions is one of most powerful way to market and sell a product or service.

Fearlessness is a critical requirement to help you get to the next level of success.

Optimism plays a surprising role in all marketing activities. Learn why.

Storytelling is a key marketing tactics to attract the right type of customers.

Being on autopilot can be deadlier for a brand than a wrong decision. Never stay on cruise control.

Why is it vital to your brand’s health that you are highly focused?

The extraordinary lesson that something as simple as superb fried chicken can teach you about the power of marketing through word of mouth.

Those who have studied marketing in business school may not find my approach of great value although I hope they will be amused by some of my life stories. Some might be critical that I have over simplified marketing. I accept that this book may not be for you.

My book is for someone beginning their marketing journey that needs a marketing coach. The goal in writing this book is modest. I only want my marketing memoir to help one person: You.


Editorial Reviews

About the Author

I have been an entrepreneur and worked in senior corporate marketing positions in the food and beverage industry over the past thirty years. My new book Unraveling the Mysteries of Marketing helps explain marketing through the interesting experiences meeting and working with President Reagan, Ben & Jerry and Joe Frazier. By day I work in the wine industry and am fortunate to travel to some wonderful wine producing parts of the world. By night, I enjoy blogging and my ideas and stories can be read at MOMENTSLATER at: http://momentslater.blogspot.com/ Born in Newark, New Jersey in 1954, I have always been interested in the arts with a special fondness for photography. Learning from my grandfather George Ginsberg, I aspired to use my skills and talents in creative ventures. Cooking and photography are common threads that run through my life and together with my wife Ra El, we ran a successful wholesale bakery in Philadelphia called Rachel's Brownies. We have two spectacular daughters - Sarah who teaches in Hawaii at Punahou School and also teaches Yoga to young teenage girls. And Fanny, who lives in Wilmington, NC and runs FANFARE Catering serving light, local and healthy foods. For more information about me, follow this link that provides more information.http://momentslater.blogspot.com/search/label/About%20Me I am happy to connect with readers via email at JeffreyLynnSlater@gmail.com

Product Details

  • File Size: 812 KB
  • Print Length: 148 pages
  • Page Numbers Source ISBN: 1492845906
  • Simultaneous Device Usage: Unlimited
  • Publisher: Jeffrey Slater; 1 edition (January 1, 2014)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B00F3L5BUU
  • Text-to-Speech: Enabled
  • X-Ray:
  • Lending: Enabled
  • Amazon Best Sellers Rank: #693,474 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

4.5 out of 5 stars
(19)
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Most Helpful Customer Reviews
3 of 3 people found the following review helpful
4.0 out of 5 stars A little gem September 23, 2013
By Sephage
Format:Kindle Edition|Verified Purchase
Full disclosure: I know the author, but he also knows that I don't pull punches on reviews so I hope that I'm not taking too much liberty in offering this review.

Slater has created a gem of a book: practical, easy to grasp, and valuable for those trying to get a handle on something (marketing) that for many (such as this reviewer) doesn't come as second nature. The book could use a bit of editing, but if you can get past that minor cavil (and for less than a buck, you should be able to do that) then a small treasure trove of practical tips and approaches await you. It's a quick read, and will not be useful or deep enough, I suspect, for those with a marketing background.

But for those who want to hone some marketing chops without getting a marketing background, Slater's storytelling approach to sharing his knowledge should prove very useful (and fun to read), and will offer a great introduction to some of the more important concepts behind how to execute an approach to marketing in the modern world.
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3 of 3 people found the following review helpful
4.0 out of 5 stars Timely and Timeless Wisdom September 14, 2013
Format:Kindle Edition|Verified Purchase
Jeff Slater is a magical story-teller and has the unique gift of weaving in pearls of wisdom among the engaging storyline. His insights on marketing are both completely up to date (timely) and likely to stand the test of time (timeless). This is a great airport read, one you won't want to put down. I can see why the organizations Jeff has worked with have all been magnificent marketing successes. Kudos to Jeff and all those that read and apply these 21 precient lessons.
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1 of 1 people found the following review helpful
Format:Paperback|Verified Purchase
I am an MBA graduate and have been peppered with different marketing concepts throughout my career and classes taken at business school/undergraduate program and seminars. I find it refreshing that Jeff Slater condenses what he found to be useful and allowed him to be a successful entrepreneur and later on as the head of marketing for various organizations throughout his career.

The material in his book is in a format which is easy to read and digest. He adds a personal touch from his own life which adds some color to the points he raises. I would recommend this book to somebody new to marketing or even to somebody who has been doing it for a while as he brings a refreshing take to some of the everyday principles of marketing.
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By Chet T.
Format:Kindle Edition
I love books written by people who've actually lived what they're preaching. This book is written by an entrepreneur who knows what he's talking about. Slater has successfully built brands and leveraged that experience into millions of dollars in revenue. Make sure you pay attention to chapter 5. Enjoy!
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5.0 out of 5 stars Inspiring and Fun March 10, 2014
Format:Kindle Edition
Unraveling the Mysteries of Marketing was a wonderful journey through the living process of Mr. Slater and his family. It really was inspirational and entertaining at the same time. This book really shows you that love can go a long way into turning opportunities into gold.
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4.0 out of 5 stars Putting heart and value back into marketing February 27, 2014
Format:Kindle Edition|Verified Purchase
I am one of those people who hate being harassed by marketing militia's guerilla tactics for the sake of "hits to meet sales targets" - and to be blunt about it, it is like someone placed a urinal outlet right over my battery when it comes to the general approaches to marketing by the majority marketers and marketing companies! I don't like to be on the other end of "The method"!
I have to admit that I'm usually somewhat apprehensive when picking up any publications on entrepreneurship and marketing, BUT I was duly intrigued from the get-go with Jeffrey Slater's take on marketing through his stories and own experiences, through his passion for the human value connection, and the practical lessons imbedded in life's journeys.

Thank you Jeffrey Slater for putting heart and value back into the school of marketing :)

Johan Bennet Redelinghuis
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5.0 out of 5 stars Sales & Marketing 101 for the common man! February 22, 2014
Format:Kindle Edition|Verified Purchase
I, too know the author, as well as worked with Jeff Slater during his career at GoodMark Foods. I was in sales in and environment where sales & marketing did not clash like many companies in the CPG environment. Slater's book balances some great stories along with keen insight to marketing that can be absorbed by what I will call the "common man"! Most of his principles are really rooted in common sense and good professional business practices. Thought provoking to the point I see this as almost a reference guide to frequently flip back into ideas for my personal improvement.
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5.0 out of 5 stars A Delightful Read for any Marketer February 17, 2014
Format:Paperback|Verified Purchase
Jeff Slater wrote this book for the small business owner and inexperienced marketers. It definitely delivers for that target, but also to a much larger audience, regardless of their marketing experience. It is always good to be reminded of the basics.
This book is a fast read and each chapter makes an important point. The use of personal stories and experiences to illustrate each point is both compelling and memorable. Any organization can become unfocused. This book is delightful way to remind and restore that focus.
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Most Recent Customer Reviews
4.0 out of 5 stars A book full of colors!
I really enjoyed to read this book where the author is able to pass easily from the novel to the marketing advices. Read more
Published 4 months ago by Andrea Di Curzio
5.0 out of 5 stars Finally a Marketing book from soneone that does marketing for a living
What is marketing?
How is marketing different from Sales?
Slater knows because he has done both and over a life long career has honed his marketing skills. Read more
Published 5 months ago by jerry b
5.0 out of 5 stars Teaching through Storytelling
This is a great book! Finally--someone who breaks the code on the vague terms and concepts of marketing through the entertaining format of storytelling... Read more
Published 6 months ago by Lynn Isenberg
4.0 out of 5 stars Valuable lessons & fun to read
I found the principles Jeff teaches in this book to be really helpful guiding posts for navigating the world of marketing. Read more
Published 7 months ago by Candace Hodder
4.0 out of 5 stars Great Stories connect you to your customer
Through my years of experience in marketing and selling, the message is clear that telling a story and making a human connection to your customer is the key to success. Read more
Published 8 months ago by Seri McClendon
4.0 out of 5 stars An excellent read, regardless of your background.
Unraveling the Mysteries of Marketing is an engaging and informative read. Jeffrey Slater did an excellent job with making this a book of unique and highly entertaining short... Read more
Published 8 months ago by Tony
4.0 out of 5 stars Stories from a storyteller
I believe successful marketing is about telling great stories. Jeff's book is centered on sharing his insights into marketing by wrapping them in stories from his experiences. Read more
Published 8 months ago by Chris Duke
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More About the Author

I have worked as an entrepreneur as well as in senior corporate marketing positions in the food and beverage industry over the past thirty years. My new book Unraveling the Mysteries of Marketing helps explain marketing through the interesting experiences meeting and working with President Reagan, Ben & Jerry and Joe Frazier. By day I work in the wine industry and am fortunate to travel to some wonderful wine producing parts of the world. By night, I enjoy blogging and my ideas and stories can be read at MOMENTSLATER at: http://momentslater.blogspot.com/

Born in Newark, New Jersey in 1954, I have always been interested in the arts with a special fondness for photography. Learning from my grandfather George Ginsberg, I aspired to use my skills and talents in creative ventures. Cooking and photography are common threads that run through my life and together with my wife Ra El, we ran a successful wholesale bakery in Philadelphia called Rachel's Brownies. We have two spectacular daughters - Sarah who teaches in Hawaii at Punahou School and also teaches Yoga to young teenage girls. And Fanny, who lives in Wilmington, NC and runs FANFARE Catering serving light, local and healthy foods.

For more information about me, follow this link that provides more information.http://momentslater.blogspot.com/search/label/About%20Me

I am happy to connect with readers via email at JeffreyLynnSlater@gmail.com


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