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5 of 5 people found the following review helpful:
4.0 out of 5 stars
Detailed history at PR pioneers,
By A Customer
This review is from: The Unseen Power: Public Relations: A History (Routledge Communication Series) (Paperback)
Detailed book focused on PR pioneers and their agencies, including John Hill, Carl Byoir, Ivy Lee, and Edward Bernays. Author Cutlip is a respected PR scholar for whom this book represents the culmination of 40 years of research. Provides students and practitioners with a sense of their calling's history.
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The Unseen Power: Public Relations: A History (Routledge Communication Series) by Scott M. Cutlip (Hardcover - April 1, 1994)
Used & New from: $256.42
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