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OVER THE NEXT DECADES, two out of every three companies will face the challenge of their corporate lives: redefining their core business to stay competitive. Buffeted by ever-stiffening global competition, shifting global dynamics, and accelerating change, business leaders face an increasingly uncertain future. More and more, executives will realize that they must make fundamental changes in their companies’ core to spur growth in the future—even as they continue to deliver the goods and services that keep their firms in business today.
Unstoppable shows you how to look deep within your organization to find undervalued, unrecognized, or underutilized assets—in the form of business platforms, customer insights, and capabilities—that can serve as new foundations for sustainable growth.
Drawing extensive studies and more than thirty in-depth interviews with CEOs from firms as diverse as DeBeers, American Express, Li & Fung, and Harman International, Chris Zook explains how to know when your company’s core needs reinventing. He also demonstrates how your organization can find and deploy "hidden assets" that can serve as the engines for growth tomorrow. State-of-the-art tools and diagnostics help you apply what you’ve learned to transform your core.
Looking deep within your core for ways to redefine your strategy, Zook explains, is far less risky that other popular tactics, such as entering the race for the next hot market or bidding in the auction for the next big transforming acquisition. It also helps you avoid all-too-common error of relying on the past formulas for success, even when those formulas have begun to reach their limit.
Using Zook’s approach, you will learn to recognize the magnitude of a threat to your core before it’s too late. And you’ll make critical changes in your company’s fundamentals to unleash a new wave of growth rather than run the risk of stall-out- or worse. Building on the author’s previous books, Profit from the Core and Beyond the Core, this book shows how any company in crisis can transform itself to become truly unstoppable.
Focusing is my management strategy, I found good arguments to strengthen my vision.The book completes the serie of Chris ZookPublished 23 months ago by Halil Akgul
All businesses ultimately approach a natural limit to their growth that demands change in strategy or even the core. How to make that change is what "Unstoppable" is all about. Read morePublished on March 23, 2009 by George Bush
This is the concluding volume in Chris Zook's trilogy on the business core. The previous two books focused on supporting, exploiting and expanding your current core, whereas this... Read morePublished on November 7, 2007 by Rolf Dobelli
Chris Zook has written two previous books about paying attention to the core of your business and how to mine it for every dollar it will yield. Read morePublished on September 28, 2007 by Craig Matteson
In an age of ever-shortening corporate life-cycles, Chris Zook examines the way in which some companies have successfully adapted to a harsher and more investor and public... Read morePublished on July 18, 2007 by Michael Hoverman
I have read and enjoyed all three of Chris Zook's strategy books, Profit from the Core, Beyond the Core, and his latest, Unstoppable. Read morePublished on June 17, 2007 by Sasha B
Nothing stays the same in the business world, and even successful businesses will face their own demise if they are not thinking ahead to their next "core" business. Read morePublished on June 3, 2007 by Thomas Duff