Review
"All executives should know instinctively that the organization's employees represent the single most effective marketing vehicle. However, most don't utilize this fact to their benefit. Untapped Options is of considerable value in refocusing on the importance of quality environments and satisfied employees in meeting organizational goals and developing a successful business." —Reginald M. Ballantyne III, president, PMH Health Resources, Inc., and past chairman, American Hospital Association
"This book pushes each of us to remove the traditional lenses that we use to view our organizational structures. Providing the ultimate paradigm shift, it challenges us to think, act, and structure our areas of expertise in fundamentally different ways to maximize synergy." —Bob Riney, vice president, human resources and organizational effectiveness, Henry Ford Health System
"The authors make a convincing case for merging two previously unrelated departments into one. In these days of low unemployment, your organization's future may depAnd on utilizing this creative approach to management. Read it and prepare to have your mindset changed." —Sheila Ridner, chief executive officer, First Hospital Corporation
"Must reading by boards, medical staff leaders, executive and mid-level management, and staff who want to change their organization to better serve their medical staff and their patients. . . . [This book] describes how to make integrated change-the right change for the right reasons at the right time." —Steven K. Ellson, former HRD professional in Indiana
From the Inside Flap
An AHA Press/Jossey-Bass PublicationHealth care institutions are service organizations and, like all service organizations, their success is directly tied to the customer's evaluation of employee performance. However, most health care organizations spAnd considerably more money on marketing-advertising, sales, and public relations-than on attracting and retaining quality employees. Is there a way these seemingly unrelated operational functions can work together to achieve organizational excellence?Untapped Options presents an innovative and systematic approach that health care organizations can use to unleash the combined power of their human resources and marketing departments. The authors, experts in the field of health care management, reveal how to align the functions of getting and keeping employees with the function of keeping customers through shared organizational values, vision, and mission. Using the guidelines in this book, any health care organization can implement this original approach to transform itself, contain costs, bolster employee satisfaction and productivity, and increase customer satisfaction.This hands-on resource is an invaluable tool for health care CEOs, board members, senior-level managers, directors of human resources, directors of marketing, public relations, communications, and planning, training and development managers, and organizational development executives. Using the suggestions, techniques, and information in this book, health care leaders can:?? Create job descriptions, performance appraisals, and publications that communicate organizational values? Implement the most effective interviewing techniques for selecting quality employees? Empower employees by teaching them methods to increase critical thinking skills? Discover the key factors that motivate employees? Learn the six questions to ask to help shape departmental strategiesThe authors explain that once a health care environment that puts t
